Hoe meer en betere content produceren?
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Darwin Analytics Evolve faster.
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3 stappen om tot meer en betere content te komen. Vraag jouw gratis trial op www.darwinanalytics.com
Transcript of Hoe meer en betere content produceren?
Darwin AnalyticsEvolve faster.
Darwin AnalyticsContent Marketing Analyticsthat help you evolve faster.
Hoe produceer je meer enbeter presterende content?
1/3
Wat is goede content?
Tweet 1
OMG check out this amazing lolcat!
55 retweets
WHICH TWEET WINS?
Tweet 2
Learn how Darwin helps all marketers perform like A-players
7 retweets
WHICH TWEET WINS?
Tweet 1
OMG check out this amazing lolcat!
55 retweets2 new followers
Tweet 2
Learn how Darwin helps all marketers perform like A-players
7 retweets35 new followers
Facebook post 1
Fill out our contact form to try out the fresh new Darwin release <link>
1 comment:OMG you spammers! Facebook is about engagement and love!
WHICH FACEBOOK POST WINS?
Facebook post 2
Here is a picture of our CEO losing a game of pool.
42 comments:You are so awesome. Best company ever!Haha your CEO should be my boyfriend.
Facebook post 1
Fill out our contact form to try out the fresh new Darwin release <link>
1 comment:OMG you spammers! Facebook is about engagement and love!
21 conversions
WHICH FACEBOOK POST WINS?
Facebook post 2
Here is a picture of our CEO losing a game of pool.
42 comments:You are so awesome. Best company ever!Haha your CEO should be my boyfriend.
0 conversions
2/3
Hoe produceer jemeer content?
“50% of marketing executives' time at General Mills is spent creating content”
BUT IN YOUR TEAM...
Your Content Hall Of Fameto celebrate the people producing the best performing content.
BUT IN YOUR TEAM...
2/3
Hoe produceer jebetere content?
Write
Measure
Learn
• Definieer wat succesvolle content is. Succesvolle content is niet voor elk merk hetzelfde.
• Bouw een content hall of fame. Content produceren is lastig. Juich best practices publiekelijk toe, en beloon wie verantwoordelijk is.
• Analyseer wekelijks, niet maandelijks.Elk stukje content is een experiment. Hoe korter de feedback loop, hoe meer kansen om tot betere experimenten te komen.
HOE PRODUCEER JE MEER EN BETERE CONTENT?
Thank you
