Jason Pedersen | the bossNovember 17, 2015

SECRETS ofLOCAL SEO

3

4

5

6

maps

5 Steps to local SEO•Improve your Website•Google My Business•Consistent N.A.P.•Mobile Friendly•Local Reviews

5 Steps to local SEO•Improve your Website•Google My Business•Consistent N.A.P.•Mobile Friendly•Local Reviews

Improve your website•Improve your Websiteo Keyword

Optimizationo Localized Contento Embed Google Mapso Schema Markup

Improve your website•Improve your Websiteo Keyword

Optimizationo Localized Contento Embed Google

Mapso Schema Markup

Improve your website•Improve your Websiteo Keyword

Optimizationo Localized Contento Embed Google

Mapso Schema Markup

Improve your website•Improve your Websiteo Keyword

Optimizationo Localized Contento Embed Google

Mapso Schema Markup

<h1>The Cool SEO Guys</h1>1234 East Cool Drive.Salt Lake City, UT 84049Phone: 801-555-0685

<div itemscope itemtype="http://schema.org/LocalBusiness"> <span itemprop="name">The Cool SEO Guys</span> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress">1234 East Cool Drive.</span> <span itemprop="addressLocality">Salt Lake City</span> <span itemprop="addressRegion">UT</span> <span itemprop="postalCode">84049</span> </div> Phone: <span itemprop="telephone">801-555-0685</span></div>

http://goo.gl/B3AtwD

5 Steps to local SEO•Improve your Website•Google My Business•Consistent N.A.P.•Mobile Friendly•Local Reviews

Google My Business Profile•Description• Categories• Pictures• Local Phone Number• Address• Profile Image & Cover Photo• Business Hours• Real Reviews

5 Steps to local SEO•Improve your Website•Google My Business•Consistent N.A.P.•Mobile Friendly•Local Reviews

N.A.P.

Name • Address • Phone

Street NOT St. or St

12

3

4

56

Inconsistent Citations are the #1 reason for not ranking locally.

5 Steps to local SEO•Improve your Website•Google My Business•Consistent N.A.P.•Mobile Friendly•Local Reviews

https://goo.gl/vFejHT

Mobile-Friendly Test

5 Steps to local SEO•Improve your Website•Google My Business•Consistent N.A.P.•Mobile Friendly•Local Reviews

BrightLocal 2014 Local Customer Review

• 88% - used reviews to check the quality of the local business

• 93% check reviews before dining or shopping

• 85% read up to 10 reviews before purchasing

• 88% say they trust online reviews as much as a personal recommendation

BrightLocal 2014 Local Customer Review

• 88% - used reviews to check the quality of the local business

• 93% check reviews before dining or shopping

• 85% read up to 10 reviews before purchasing

• 88% say they trust online reviews as much as a personal recommendation

BrightLocal 2014 Local Customer Review

• 88% - used reviews to check the quality of the local business

• 93% check reviews before dining or shopping

• 85% read up to 10 reviews before purchasing

• 88% say they trust online reviews as much as a personal recommendation

BrightLocal 2014 Local Customer Review

• 88% - used reviews to check the quality of the local business

• 93% check reviews before dining or shopping

• 85% read up to 10 reviews before purchasing

• 88% say they trust online reviews as much as a personal recommendation

5 Steps to local SEO•Improve your Website•Google My Business•Consistent N.A.P.•Mobile Friendly•Local Reviews

Local Reviews•Happy Customers•Industry Specific Sites

Continuous Reviews•Happy Customers•Industry Specific Sites

Industry specific review sites•“company name” +/- reviews

• [industry] + “city” + reviews

•Competitor Analysis

Industry specific review sites• “company name” + reviews

•“[industry]” + “city” + reviews

•Competitor Analysis

Industry specific review sites• “company name” + reviews

• [industry] + “city” + reviews

•Competitor Analysis

Entice Customers for Reviews•Create a Webpage•Business Cards•Flyers•Showcase •Email Request

Free Review Badge Toolemail.@domain.com

•Business name•Social Media Links•Review Site Links•Your Website

Entice Customers for Reviews•Create a Webpage•Business Cards•Flyers•Showcase •Email Request

Entice Customers for Reviews•Create a Webpage•Business Cards•Flyers• Incentivize check-ins•Showcase•Email Request

https://goo.gl/ok6Ukf

Review Flyer

Entice Customers for Reviews•Create a Webpage•Business Cards•Flyers• Incentivize check-ins•Showcase•Email Request

Entice Customers for Reviews•Create a Webpage•Business Cards•Flyers• Incentivize check-ins•Showcase •Email Request

Entice Customers for Reviews•Create a Webpage•Business Cards•Flyers• Incentivize check-ins•Showcase•Email Request

Bad Review• Learn from the feedback

•Work to generate positive contributions to the review ecosystem

Bad Review• Learn from the feedback

•Work to generate positive contributions to the review ecosystem

Should you always respond to bad

reviews?• Increase of 116% in purchase intent

• 71% change their mind

• Respond with refund, upgrade or exchange – 92% more likely to purchase

Should you always respond to bad

reviews?• Increase of 116% in purchase intent

• 71% change their mind

• Respond with refund, upgrade or exchange – 92% more likely to purchase

Should you always respond to bad

reviews?• Increase of 116% in purchase intent

• 71% change their mind

• Respond with refund, upgrade or exchange – 92% more likely to purchase

How to respond to a Negative review

•Own up to it•Set the record straight•Fix the problem•Put out the fire

How to respond to a Negative review

•Own up to it•Set the record straight•Fix the problem•Put out the fire

How to respond to a Negative review

•Own up to it•Set the record straight•Fix the problem•Put out the fire

How to respond to a Negative review

•Own up to it•Set the record straight•Fix the problem•Put out the fire

theBoss-SEO.com

(435) 654-3300

facebook.com/TheBossSEO

plus.google.com/+Theboss-seo

twitter.com/thebossseo

PDF Version of Slides