Seo tactics: tips & tricks
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20-Oct-2014 -
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Marketing
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Transcript of Seo tactics: tips & tricks
SEO tactics
SEO Tacticsde Bogdan Chertes
Marketing Strategist @ Adfix !
http://bit.ly/SEO_tactics
Despre mine
Bogdan Chertes
@bogdanch
www.adfix.ro
Actual profile pic on all social media accounts :)
Pasionat de web de pe vremea dial-up Inceput cu web design Colaborat cu firme din Ro in prezent consultant pentru companii din US, UK, Australia & Middle East
Search Engine Basicscum functioneaza si cum a evoluat search-ul recent
ReclameAdwordsReclameAdwords
Cautari SimilareCautari Similare
Rezultate organiceRezultate organice
Search Engine Basics
User tasteaza o expresie
Google cauta in index cele mai relevante rezultate
Returneaza o pagina de rezultate (SERP)
Exemplu de SERP
AdwordsAdwords
Map inlayMap inlay
Organic #1Organic #1
Organic #2Organic #2
Organic #3Organic #3
Local ListingsLocal Listings
Inca 2 exemple de SERP
Image PackImage Pack
Si inca unul :)News inlayNews inlay
Knowledge GraphKnowledge Graph
Peste 80 de tipuri de SERP, aici: http://slidesha.re/1hZqOvK
Efectul? !
Raspunsuri mai rapide la intrebarile userului si !
Diminuarea numarului de rezultate organice in SERP
Procesul SEO
The SEO Pyramid
{}
On Site
Off Site
Information Architecture
Flat site hierarchy Deep site hierarchy
Good For SEO Bad For SEO
Indexare mai buna a paginilor Sanse mai mari de ranking
Bad For SEO
Articol despre ierarhii: http://bit.ly/1h4XClz
http://bit.ly/1h4XClz
Titles & DescriptionsMajoritatea si-au dat seama de importanta includerii keyword-urilor in titlu si descriere
Dar
Unii au exagerat :)
Keyword Stuffing = not good
Impactul Meta asupra SERP
Titlul si descrierea apar in SERP
Influenteaza CTR
CTR = Afisari / clicker
CTR mare => Creste rank
CTR mic => Scade rank
Meta TitleMeta Title
MetaDescriptionMetaDescription
Duplicates, redirects and canonical Vizual individualizam o pagina dupa
continut
Google, dupa URL
www vs. non-www
trailing / sau fara
parametrii URL (?sort=desc)
Tips:
301 redirects
Canonical tags
dont use 302 redirects (bad for SEO)
Planificare campanie
Planificare
Metode de masurare
Masuram Rankings
Organic Traffic
Segmentam traficul de brand de cel non-brand
Rezultate (metrics) Masurare conversii:
ecommerce (tranzactii)
leads
signups
engagement (like, share, comment etc.)
Nu uitati de revenue, fiecare conversie trebuie sa aiba o valoare in bani
Keyword research Tools:
Adwords Keyword Planner
SEMrush (paid)
SEO PowerSuite (paid)
Fara tools:
search operators (allintitle:laptopuri)
similar keywords
number of results (competition)
Analiza 1Daca exista date istorice de conversie
+
Competitie
+
Rank actual
=
Merita investit intr-o campanie SEO pentru keyword?
Analiza 2Nu exista date istorice de conversie
!
Campanie Adwords targetata pe cuvintele din research
+
Rank actual
=
Merita investit intr-o campanie SEO pentru keyword?
Link Prospecting metrics
folositit cat mai putin Page Rank
Domain Authority, Page Authority, mozRank
Social metrics (likes, shares etc)
Tools: Google search operators, Moz Chrome Extension, BuzzStream, Link Research Tools
Link Prospecting Steps Cool content
Contacteaza prospecti relevanti
Ofera ceva in schimb!
Atentie la link velocity
Nu impuneti modul de linkuire (anchor text)
Bonus: Penalties & recovery
De unde incepem? Identificam update-ul care ne-a afectat (Panda, Pengiun, Exact
Match Domains etc..)
Cum?
Comparam datele cand au fost lasate update-urile cu traficul din Analytics (Google Algorithm Change History: http://moz.com/google-algorithm-change)
Tool-uri pt analytics:
Chartelligence http://www.chartelligence.com/
Panguin tool: http://www.barracuda-digital.co.uk/panguin-tool/
Diagnoza trafic
Dissavow linksDissavow linksPandaPandaPenguinPenguin
Backlink profiling toxic links
over optimized anchor text
too many links for the same source
Advanced link analysis tools:
MajesticSEO
moz.com
LinkResearchTools.com
There is no secret sauce
There is no secret sauce
Next steps
Submit disavow links file to Google through Webmaster tools
Wait for it
Thanks