Presentation by Vikram BishtSenior SEOSysTools Software

SysTools Software is a IT software & web development company, sells its software through online promotion activities. We’re into data recovery, password recovery, database recovery, email conversion and so on to these mentioned domains: Cloud Computing, SharePoint Migration, Exchange Online, Office 365, Google Apps, Email Migration, Data Recovery, Email Conversion etc.

Introduction To SysTools SoftwareIntroduction To SysTools Software

Agenda What We FollowAgenda What We Follow

What is a Search Engine?

Examples of popular Search Engines

How Do Search Engines Works?

Why is Search Engine marketing important?

What is a SEO?

Steps to developing a good SEO strategy

Multi-regional & Multilingual SEO

Effective Way To Do SEO

What Is Image Role In SEO?

How To Find Related queries in SEO Site?

Ranking factors

Basic tips for optimization: Attractive landing page, Online reputation, Prevent broken link

How to Win People Trust?

What is Search Engine ?What is Search Engine ?

What is Search Engine? What is Search Engine?

Definition: An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet.

Local SearchGlobal Search

Common Characteristics: Spider, Indexer, Database, Algorithm Find matching documents and display them according to

relevance ( Exact Keyword, Phase, broad) Frequent updates to documents searched and ranking algorithm (

According to Update)

How Do Search Engines Work?How Do Search Engines Work?

Web crawling (Spider “crawls” the web to find New Documents (web pages, other documents) typically by following hyperlinks from websites already in their database)

Deep Crawling - Indexed – Body , Title , Alt, Hyperlinks , H1Searching Crawler-Based, Human-Powered Directories, Hybrid Or

Mixed Results ( Manual submit + Google to Index)

Examples Popular Search EnginesExamples Popular Search Engines

Why is Search Engine Marketing Important?Why is Search Engine Marketing Important?

85% of all traffic on the internet is referred to by search engines

90% of all users don’t look past the first 30 results (most only view top 10)

Search engine traffic is low and websites aren’t indexed because they are generally poorly optimized

Clear and measurable (ROI ) Return of Investment

Operates under this assumption:More (relevant) traffic + Good Conversions Rate = More Sales/Leads

What is SEO ?What is SEO ?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. SEO may target different kinds of search, including image search, local search, video search, academic search,[EDU] news search and industry-specific vertical search engines.

Steps To Developing Good SEO Strategy:Steps To Developing Good SEO Strategy:

Research desirable keywords and search phrases (WordTracker, Overture, Google AdWords)

Identify search phrases to target (should be relevant to business/market, obtainable and profitable)

“Clean” and optimize a website’s HTML code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc.

Help in writing copy to appeal to both search engines and actual website visitors

Study competitors (competing websites) and search engines

Implement a quality link building campaign

Add Quality content

Constant monitoring of rankings for targeted search terms

Multi-regional & Multilingual SEOMulti-regional & Multilingual SEO

MARKETING: SEO for your home market is one thing, taking it across borders with the same language is another – but adding multilingual into the mix adds yet another layer of complexity. But there are ways of getting your head around it all world.

Effective Ways to Do SEOEffective Ways to Do SEO

Send Alert for competitor website content & link changes www.followthatpage.com, Google Alert, etc.

Safe your content with the help by Google Alert “Content Para”

Global Market Finderhttp://translate.google.com/globalmarketfinder/index.html

How to Get Quality Back link site:.edu guestbook site:.edu+inurl:guestbook .edu+inurl:guestbook .edu+inurl:guestbook .edu guestbook

The Content Marketing – Link Building Safe & StrongThe Content Marketing – Link Building Safe & Strong

What is Image Role in SEOWhat is Image Role in SEO

Loss of good and sizable traffic Images have been added to the main page search results in

Google resulting into more traffic. Images speak louder than words Images can also act as link bait if you allow image sharing in exchange of

an link. Easier sharing with sites like Pinterest, Flicker getting more popular.

(http://picasa.google.com)

How to Find Related Queries in Social Networking SitesHow to Find Related Queries in Social Networking Sites

http://www.bing.com/social/ Any Keyword (updated)

site:facebook.com ”SEO”

What is Google Disavow Links Tool

Data Highlighter is a webmaster tool for teaching Google about the pattern of structured data on your website.

Benefits of Data HighlighterBenefits of Data Highlighter

Ranking FactorsRanking Factors

On-Page Factors (Code & Content) Title tags <title> Header tags <h1> ALT image tags Content, Content, Content (Body text) <body> Hyperlink text Keyword frequency & density

Off-Page Factors Directory submission: 20 per week Social Bookmarking: 20/week Yahoo Answers: 1/week Classifieds Ads Posting: 10/week Social Networking: Updated facebook, G+, linkedin, twitter and pinterest

account daily Article Submission: 1 article content on 10 website/week Forum Submission: 15 forums reply with signature

Create Attractive Landing PageCreate Attractive Landing Page

Have an online demo movie.Offer a free trial.Offer a money back guarantee.Have a clean and professional website.Make sure your website functions with all the major browsers.Talk to visitors in a language they understand i.e. not technical jargon, unless they are

techies.Add a product FAQ to your website. Include your contact details on the website.Make the ‘download’ button more prominent on your website. Include screenshots on your home page.Add (genuine!) testimonials to your website.Add a privacy policy to your website.Add live online support to your website.Check your web logs/analytics to find out why/where visitors are leaving your website.

Online Reputation ManagementOnline Reputation Management

Professional networks like LinkedIn.Social networks like Facebook and others.Consumer Review sites such as epinions, MouthShut and others.Social news / bookmarking sites like del.icio.us, technorati, dig and others.Collaborative Research sites such as Yahoo Answers, Rediff Q&A.Guest Posting, WikipediaBlogging communities as the Open Diary, LiveJournal, Xanga.

Efficient Way To Prevent Broken LinksEfficient Way To Prevent Broken Links

Fix Code : - ErrorDocument 404 /404.html

How to Win People's TrustHow to Win People's Trust

Strive to produce “better”, more relevant results than competitors ( don’t copy other)

Improve customer satisfaction by gaining insights from consumers about what is good and bad about our product or services.

Gain insights about competitors and their customers’ perceptions about their products and services.

Email Newsletters, provide a best Offer Add a list of famous customers to your website.Add in Social Networking Sites

Thank YouThank You