Post on 21-Aug-2014
description
Behind the Scenes: How the Entertainment Industry is
Tapping into Social
#SocialENT
About
Moontoast’s Activation Marketing Platform helps brands deliver engaging social experiences across all social channels and device types.
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Trusted By Major Brands
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Marcus Whitney Chief Business Development Officer marcus@moontoast.com • @marcuswhitney
Our process is simple.
A mobile-first platform that enables brands to reward customers for promoting products to their friends on social media.
Entertainment & Social
2012 2013 2014 2015 2016 2017 2018
$8.54
$7.69
$6.94
$6.09
$5.15
$4.23
$3.50
Media & Entertainment Digital Advertising Spending (billions)
Source: eMarketer, March 2014
Digital Advertising Drivers
News Movies TV Games Music
Projected mobile ad spend for 2014
$31B
Use Social as an extension of your brand
Television
People are looking up info on actors, plot, athletes, etc.
While watching TV…
41% 29%
on tablet on smartphoneSource: Cisco Visual Networking Index 2013-2018
Television
People are reading discussions about a TV program on social media sites
While watching TV…
18% 12%
on tablet on smartphoneSource: Cisco Visual Networking Index 2013-2018
Television
People are voting or sending comments to a Live Program
While watching TV…
12% 9%
on tablet on smartphoneSource: Cisco Visual Networking Index 2013-2018
Television
People are watching a certain program because of something read on social media
While watching TV…
17% 10%
on tablet on smartphoneSource: Cisco Visual Networking Index 2013-2018
3.3 hours a day are spent on a smartphone
Source: 2014 Mobile Behavior Report by ExactTarget
t
growth in mobile data traffic; video being a strong driver
81%
Source: Cisco Visual Networking Index
v
Social Across the Entertainment Industry
Film TV Gaming
How do you impact consumers at the moments that influence their decisions most?
Drive business results for film, TV, and gaming using Social Rich Media
Ticket Purchase
Trailer Views
Drive Theater Traffic
Views
Tune-ins
Social Engagement
Pre-order Signup
Results
Social Rich Media
45%avg conversion
rate after expansion
3.51ad unit clicks
per expansion
60%ad units that
use video
“Moontoast has been a great partner in the Cougartown campaign because of their expertise in social rich media, having created and
pioneered the category. We are very pleased with the results.” - VP of Social Media Strategy & Innovation, TBS
VEVO
Goals VEVO wanted to drive artist and brand awareness,
click-throughs, and conversion for their “Hottest
Latin Music Videos of Summer” campaign by
giving their fans a chance to vote.
13.69% Click-through rate
29,445 Video votes collected
44.8% Voter conversion rate
Questions and Answers
#SocialENT
Want to find out more about Moontoast?
hello@moontoast.com
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