Behind the Scenes: How the Entertainment Industry is Tapping into Social

34
Behind the Scenes: How the Entertainment Industry is Tapping into Social

description

Social channels have quickly become an extension of a brand’s image, product and voice — and for good reason. Today’s digital audiences expect to engage with brands on a more personal level, and in the Entertainment Industry, that engagement is at all times, on all devices, and on all networks. This presentation goes over how Entertainment brands are using social media in their marketing campaigns. Learn: - How social is used to instill excitement in a fan base - Ways to drive business results for film, TV, and gaming - Methods for reaching your audience at moments that most influence their decisions - Successful campaigns from some of the biggest entertainment brands

Transcript of Behind the Scenes: How the Entertainment Industry is Tapping into Social

Page 1: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Behind the Scenes: How the Entertainment Industry is

Tapping into Social

Page 2: Behind the Scenes: How the Entertainment Industry is Tapping into Social

#SocialENT

Page 3: Behind the Scenes: How the Entertainment Industry is Tapping into Social

About

Moontoast’s Activation Marketing Platform helps brands deliver engaging social experiences across all social channels and device types.

Boston, MA Nashville, TN San Francisco, CA

Page 4: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Trusted By Major Brands

Page 5: Behind the Scenes: How the Entertainment Industry is Tapping into Social

facebook.com/moontoast @moontoast gplus.to/moontoast

pinterest.com/moontoastpins youtube.com/moontoasttv linkedin.com/company/moontoast-inc

Page 6: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Marcus Whitney Chief Business Development Officer [email protected] • @marcuswhitney

Page 7: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Our process is simple.

A mobile-first platform that enables brands to reward customers for promoting products to their friends on social media.

Page 8: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Entertainment & Social

Page 9: Behind the Scenes: How the Entertainment Industry is Tapping into Social

2012 2013 2014 2015 2016 2017 2018

$8.54

$7.69

$6.94

$6.09

$5.15

$4.23

$3.50

Media & Entertainment Digital Advertising Spending (billions)

Source: eMarketer, March 2014

Page 10: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Digital Advertising Drivers

News Movies TV Games Music

Page 11: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Projected mobile ad spend for 2014

$31B

Page 12: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Use Social as an extension of your brand

Page 13: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Television

People are looking up info on actors, plot, athletes, etc.

While watching TV…

41% 29%

on tablet on smartphoneSource: Cisco Visual Networking Index 2013-2018

Page 14: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Television

People are reading discussions about a TV program on social media sites

While watching TV…

18% 12%

on tablet on smartphoneSource: Cisco Visual Networking Index 2013-2018

Page 15: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Television

People are voting or sending comments to a Live Program

While watching TV…

12% 9%

on tablet on smartphoneSource: Cisco Visual Networking Index 2013-2018

Page 16: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Television

People are watching a certain program because of something read on social media

While watching TV…

17% 10%

on tablet on smartphoneSource: Cisco Visual Networking Index 2013-2018

Page 17: Behind the Scenes: How the Entertainment Industry is Tapping into Social

3.3 hours a day are spent on a smartphone

Source: 2014 Mobile Behavior Report by ExactTarget

Page 18: Behind the Scenes: How the Entertainment Industry is Tapping into Social

t

growth in mobile data traffic; video being a strong driver

81%

Source: Cisco Visual Networking Index

Page 19: Behind the Scenes: How the Entertainment Industry is Tapping into Social

v

Social Across the Entertainment Industry

Film TV Gaming

Page 20: Behind the Scenes: How the Entertainment Industry is Tapping into Social

How do you impact consumers at the moments that influence their decisions most?

Page 21: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Drive business results for film, TV, and gaming using Social Rich Media

Page 22: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Ticket Purchase

Page 23: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Trailer Views

Page 24: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Drive Theater Traffic

Page 25: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Views

Page 26: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Tune-ins

Page 27: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Social Engagement

Page 28: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Pre-order Signup

Page 29: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Results

Page 30: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Social Rich Media

45%avg conversion

rate after expansion

3.51ad unit clicks

per expansion

60%ad units that

use video

Page 31: Behind the Scenes: How the Entertainment Industry is Tapping into Social

“Moontoast has been a great partner in the Cougartown campaign because of their expertise in social rich media, having created and

pioneered the category. We are very pleased with the results.” - VP of Social Media Strategy & Innovation, TBS

Page 32: Behind the Scenes: How the Entertainment Industry is Tapping into Social

VEVO

Goals VEVO wanted to drive artist and brand awareness,

click-throughs, and conversion for their “Hottest

Latin Music Videos of Summer” campaign by

giving their fans a chance to vote.

13.69% Click-through rate

29,445 Video votes collected

44.8% Voter conversion rate

Page 33: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Questions and Answers

#SocialENT

Page 34: Behind the Scenes: How the Entertainment Industry is Tapping into Social

Want to find out more about Moontoast?

[email protected]

Join us for our webinars each month: Go to moontoast.com/webinar to find out what’s coming up