Steve Lamb@actionlamb

Stephen.Lamb@microsoft.com

Uncommon Sense in a World of Technology and

Social Media

How to improve

efficiency?

What is Social Media?

Is Social Media a passing fad?

Social Media has now overtaken porn as the#1 activity on the Web

If Facebook were a country it would be the world’s 4th largest between the USA and Indonesia

By 2010 Gen Y will outnumber Baby Boomers.96% of them have joineda social network

80% of companies are using LinkedIn as a primary tool to find employees

Generation Y and Z consider e-mail passé.(Boston College has stopped distributing e-mail addresses to new students)

The world’s 2nd largest search engine is YouTube

25% of search results for the World’s Top 20 largest brands are links to user-generated content

78% of consumers trust peer recommendations

Only 14% trust advertisements

In the near future we will no longer search for  products and services, they will find us via social media

80% of Twitter usage is on mobile devices, anywhere, anytime

(We hear about bad customer experiences immediately)

What is Social Media?

What is Social Media?

•Dialogue, not monologue

•Many-to-many conversations

•Reciprocity and sharing

•Word-of-mouth

•Openness

•Trust and relationships of trust

•Relationships and networks of relationships

•Conversations based on honesty and integrity

•Easy to use, simple to get started

Who do you Trust?

Do you remember when “they” tried to

ban the Internet?!

What do you want to

achieve?

Who is Authorative?

What is a spokesperson?

What is the role of

PR/Marketing?

Not just another channel!

Shoot from the hip?

Perspectives

The Risks from Social Media

Branddamage!

Reputation damage!

Careerdamage!

Risk avoidance tips

•Pre-release products/services are generally off-limits

•Make sure your content is fit for the public domain

•Think through the consequences of a slip-up

If in doubt, don’t!

Warning!

•There is no delete button!

•No guaranteed way to permanently remove content

•Caches

•Screenshots

•Archive.org

•Word of mouth

Benefits of Social Media Marketing

•Low cost or free(-ish) marketing

• Immediacy

•Easy access to all audiences

•Generates buzz and excitement

•Gives a human face to company

•Allows rapid response to changing trends

•Keeps your finger on the pulse

•Genuine connections with real customers and partners

How to do it

How to use SM for business purposes

• Include company name in your profile

• Listen, think, (respond)

• Stick to what you know, don’t pretend you’re an expert in everything

• Be authentic

• Be polite, be honest

•Monitor responses, don’t post and depart

• Choose your social media channels carefully

• Join constructive debates but don’t get into arguments

• Admit when you’re wrong, be ready to say sorry

• Own the problem, manage through to resolution

The Personality Continuum™

Where will you sit on the Personality Continuum?

Juveniledelinquent

Companyrobot

Even if not using SM for business…

•Remember: you’re still a company representative

•Be careful not to undermine your professional credibility

•Avoid being seen as presenting a business perspective in your personal activities

What is Work?

YourYourWork ForceWork Force

ConsultantsConsultants

ContractorsContractors

EmployeesEmployees OutsourcersOutsourcers

PartnersPartners

CustomersCustomers

FreelancersFreelancersContingent StaffContingent Staff

JobJobHistoryHistory

FamilyFamilyPhotosPhotos

FriendsFriends

AndAnd

ColleagColleag

uesues

Blogs,Blogs,News,News,

Interests,Interests,Things to WatchThings to Watch

CommunitiesCommunities

About meAbout me

Company DataCompany DataPersonal DataPersonal Data

SharedSharedDataData

Home

Home

Home

Home

Play

Play

Play

Play W

ork

Work

Work

Work

Shopping

Shopping

Shopping

Shopping

Steve Lamb@actionlamb

Stephen.Lamb@microsoft.com

Thanks for listening ;-)