B2B Social Media Huddle - Social Media - Steve Lamb
30
-
Upload
dell -
Category
Technology
-
view
1.156 -
download
1
description
Microsoft's Steve Lamb shared these slides at today's #dellb2b social media huddle.
Transcript of B2B Social Media Huddle - Social Media - Steve Lamb
How to improve
efficiency?
What is Social Media?
Is Social Media a passing fad?
Social Media has now overtaken porn as the#1 activity on the Web
If Facebook were a country it would be the world’s 4th largest between the USA and Indonesia
By 2010 Gen Y will outnumber Baby Boomers.96% of them have joineda social network
80% of companies are using LinkedIn as a primary tool to find employees
Generation Y and Z consider e-mail passé.(Boston College has stopped distributing e-mail addresses to new students)
The world’s 2nd largest search engine is YouTube
25% of search results for the World’s Top 20 largest brands are links to user-generated content
78% of consumers trust peer recommendations
Only 14% trust advertisements
In the near future we will no longer search for products and services, they will find us via social media
80% of Twitter usage is on mobile devices, anywhere, anytime
(We hear about bad customer experiences immediately)
What is Social Media?
What is Social Media?
•Dialogue, not monologue
•Many-to-many conversations
•Reciprocity and sharing
•Word-of-mouth
•Openness
•Trust and relationships of trust
•Relationships and networks of relationships
•Conversations based on honesty and integrity
•Easy to use, simple to get started
Who do you Trust?
Do you remember when “they” tried to
ban the Internet?!
What do you want to
achieve?
Who is Authorative?
What is a spokesperson?
What is the role of
PR/Marketing?
Not just another channel!
Shoot from the hip?
Perspectives
The Risks from Social Media
Branddamage!
Reputation damage!
Careerdamage!
Risk avoidance tips
•Pre-release products/services are generally off-limits
•Make sure your content is fit for the public domain
•Think through the consequences of a slip-up
If in doubt, don’t!
Warning!
•There is no delete button!
•No guaranteed way to permanently remove content
•Caches
•Screenshots
•Archive.org
•Word of mouth
Benefits of Social Media Marketing
•Low cost or free(-ish) marketing
• Immediacy
•Easy access to all audiences
•Generates buzz and excitement
•Gives a human face to company
•Allows rapid response to changing trends
•Keeps your finger on the pulse
•Genuine connections with real customers and partners
How to do it
How to use SM for business purposes
• Include company name in your profile
• Listen, think, (respond)
• Stick to what you know, don’t pretend you’re an expert in everything
• Be authentic
• Be polite, be honest
•Monitor responses, don’t post and depart
• Choose your social media channels carefully
• Join constructive debates but don’t get into arguments
• Admit when you’re wrong, be ready to say sorry
• Own the problem, manage through to resolution
The Personality Continuum™
Where will you sit on the Personality Continuum?
Juveniledelinquent
Companyrobot
Even if not using SM for business…
•Remember: you’re still a company representative
•Be careful not to undermine your professional credibility
•Avoid being seen as presenting a business perspective in your personal activities
What is Work?
YourYourWork ForceWork Force
ConsultantsConsultants
ContractorsContractors
EmployeesEmployees OutsourcersOutsourcers
PartnersPartners
CustomersCustomers
FreelancersFreelancersContingent StaffContingent Staff
JobJobHistoryHistory
FamilyFamilyPhotosPhotos
FriendsFriends
AndAnd
ColleagColleag
uesues
Blogs,Blogs,News,News,
Interests,Interests,Things to WatchThings to Watch
CommunitiesCommunities
About meAbout me
Company DataCompany DataPersonal DataPersonal Data
SharedSharedDataData
Home
Home
Home
Home
Play
Play
Play
Play W
ork
Work
Work
Work
Shopping
Shopping
Shopping
Shopping
