Augmented Realitya primer for libraries

Sarah Houghton-JanDigital Futures Manager, San Jose Public LibraryAuthor, LibrarianInBlack.net

What is Augmented Reality?

an open platform where anyone can develop their own “layer”

GPS / cell ID

camera

accelerometer

augmented reality formula

digital view of the physical world (usually through a camera, goggles, screen)

+digital objects and data from the virtual

world (photos, text, links, 3D objects)

Internet 1.0 (1995-1999)text exchange, commercial, “game changer”

Internet 2.0 (2000-2004)email, IM, web 2.0

Internet 3.0 (2005-2009)communication, social media, multimedia

Internet 4.0 (2010-?)mobile, wireless/3G, augmented reality

the ridiculous hat approach

augmented reality vs.

virtual reality

General Electric Augmented Reality ad

Sony Playstation EyePet Project

Microsoft’s Project Natal

QR Codes

SnapShop ShopSavvy

some interesting statistics

• 69% of American adults research products online before

going to the store

• 61% want to scan barcodes and see stores’ pricing

• 39% compared a product across multiple stores

• 9% texted a friend about a product while shopping

RETAILER’S NIGHTMARE

Cyberspace has leaked into the real world. What was inside the box…is outside.

- Vernor Vinge

Layar

Wikitude

Google Goggles

AirPainter Virtual Graffiti

Sky Siege

iPew

WorkSnug

Idee Inc., image recognition search on an iPhone

SJPL’s AR Project

• Local history walking tours in San José

• Photos, audio clips, 3D plans, yearbooks, etc.

• web, mobile web, audio + AR apps like Layar,

Foursquare, Gowalla, Wikitude, etc.

• our own app?

AR’s societial consequences

• instant, live information access• instant, live entertainment access• openness and transparency• connectivity ubiquity• social vs. isolationist• privacy concerns

Who is Big Brother? Government? Marketers? The guy next to you?

Development Resources

• Layar: dev.layar.com

• BuildAR: buildar.com

• PorPOIse: code.google.com/p/porpoise

• LayarDotNet: layardotnet.codeplex.com

• Python Django Layar:

pypi.python.org/pypi/djanjo-layar/

questions and discussions

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