Augmented Reality in Education at Augmented Reality Planet November 2014
Augmented Reality
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Augmented Reality a primer for libraries Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author, LibrarianInBlack.net
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Presentation for Handheld Librarian 3 as an intro to augmented reality services including what's happening in the fields of advertising, marketing, retail, shipping, gaming, and the wealth of GIS information overlay currently available. Social issues are briefly covered as well.
Transcript of Augmented Reality
Augmented Realitya primer for libraries
Sarah Houghton-JanDigital Futures Manager, San Jose Public LibraryAuthor, LibrarianInBlack.net
What is Augmented Reality?
an open platform where anyone can develop their own “layer”
GPS / cell ID
camera
accelerometer
augmented reality formula
digital view of the physical world (usually through a camera, goggles, screen)
+digital objects and data from the virtual
world (photos, text, links, 3D objects)
Internet 1.0 (1995-1999)text exchange, commercial, “game changer”
Internet 2.0 (2000-2004)email, IM, web 2.0
Internet 3.0 (2005-2009)communication, social media, multimedia
Internet 4.0 (2010-?)mobile, wireless/3G, augmented reality
the ridiculous hat approach
augmented reality vs.
virtual reality
General Electric Augmented Reality ad
Sony Playstation EyePet Project
Microsoft’s Project Natal
QR Codes
SnapShop ShopSavvy
some interesting statistics
• 69% of American adults research products online before
going to the store
• 61% want to scan barcodes and see stores’ pricing
• 39% compared a product across multiple stores
• 9% texted a friend about a product while shopping
RETAILER’S NIGHTMARE
Cyberspace has leaked into the real world. What was inside the box…is outside.
- Vernor Vinge
Layar
Wikitude
Google Goggles
AirPainter Virtual Graffiti
Sky Siege
iPew
WorkSnug
Idee Inc., image recognition search on an iPhone
SJPL’s AR Project
• Local history walking tours in San José
• Photos, audio clips, 3D plans, yearbooks, etc.
• web, mobile web, audio + AR apps like Layar,
Foursquare, Gowalla, Wikitude, etc.
• our own app?
AR’s societial consequences
• instant, live information access• instant, live entertainment access• openness and transparency• connectivity ubiquity• social vs. isolationist• privacy concerns
Who is Big Brother? Government? Marketers? The guy next to you?
Development Resources
• Layar: dev.layar.com
• BuildAR: buildar.com
• PorPOIse: code.google.com/p/porpoise
• LayarDotNet: layardotnet.codeplex.com
• Python Django Layar:
pypi.python.org/pypi/djanjo-layar/
