The Science of Cravings

Roberta Campanaro – Executive Director V

250 lb. Woman

120 lb. Woman

68Percentage of adults in the United States who struggle with being overweight

What Does Extra Weight Mean?

• Stress on body systems

• Stress manifests itself in illness and disease

• More likely to develop:– Coronary heart disease

– Type 2 diabetes

– High blood pressure

– Stroke

– Cancer

12Number of years a

person with a healthy weight may live longer than an obese person

Unhappy With Your Weight?

• Struggle with self-esteem

• Struggle to keep up with your children

• No longer feel like yourself

• Suffer from depression

• Avoid swimming

• Feel discriminated against

• Feel like just a spectator in life

Sedentary Lifestyle

• Why do we eat?

• Why do we get cravings?

• How can we control those cravings?

Cravings Today

Two Sources of Cravings

• Stomach

• Brain

–Hormones which trigger feelings of hunger

Food Is Satisfying

• Physical fulfillment

• Emotional fulfillment

Cravings Can Be Devastating

• Mental focus

• Willpower

• Unhealthy food choices

What If You Could…

• Control your eating habits

• Influence your body’s natural mechanisms of fullness

• Never struggle with hunger cravings again

• Effectively manage and lose weight

Attain

CraveBlocker

• Natural power

• Patent-pending

• Stop cravings at the source

Attain Gives You Dual-Satisfaction

Milk-SourcedWhey Protein

Potato ProteinExtract

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in

Oat- & Barley-Sourced Beta

Glucan

Inulin Fiber(from Chicory Root)

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Beta glucan: Naturally derived from oat bran and barley fiber, beta glucan swells in your stomach and slows the stomach’s emptying process, which prolongs the energy absorption from food – and reduces fat absorption. It creates a lasting physical feeling of fullness.

Inulin: Derived from the chicory root or Jerusalem artichoke, this soluble fiber expands in the stomach and slows its emptying process, helping you feel more full longer.

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Oat- & Barley-Sourced

Beta Glucan

Inulin Fiber(from Chicory Root)

CCK(cholecystokinin)

A peptide hormone our bodies release when we eat – CCK travels through our bloodstream and targets various organs,

including the brain, shutting down hunger cravings and giving us a feeling

of total satisfaction

Whey protein isolate: A highly purified natural dairy protein, it fights cravings in the brain by promoting the release of cholecystokinin (CCK), the hormone that tells your brain to turn off hunger cravings.

Potato enzyme extract: A naturally occurring enzyme found in white potatoes, this enzyme has been clinically proven to increase CCK levels, satisfying your brain and controlling your emotional and mental cravings.

Whey proteinisolate

Potato enzymeextract

Bra

in

pi2 Enzyme

• Found in skin of white potatoes

• Destroyed when cooked

• Enzyme is the key to our CraveBlocker formula

• 3 raw potatoes worth in every serving

Fad Diets Diets with Attain

StarvationDeprivation

Balanced NutritionFight Hunger Cravings

Crave Zones and Satisfaction Shadows

2,571 Calories

7:00 10:00 Noon 3:00 6:00

Short Satisfaction Shadow

Short Satisfaction Shadow

TypicalDay without

Attain

500

Calories

Breakfast Snack Lunch Snack Dinner SnackDonut Potato Chips Buttered Popcorn

Crave Zones and Satisfaction Shadows

1,784Calories

Breakfast Attain Shake Lunch Attain Bar Dinner

Long Satisfaction Shadow

Long Satisfaction Shadow

7:00 10:00 Noon 3:00 6:00

SmarterChoiceswith Attain

500

Calories

787Number of calories

avoided by using Attain Bars and Shakes

Feel More Full…Longer

• Blind satiety test

• Attain Sweet & Salty Nut Bars vs. Nature Valley® Sweet & Salty Peanut Bars

• Participants ate each bar on a different day

• Ranked resulting feelings of fullness and satisfaction

Feel More Full…Longer

• Blind satiety test

• Attain Sweet & Salty Nut Bars vs. Nature Valley® Sweet & Salty Peanut Bars

• Participants ate each bar on a different day

• Ranked resulting feelings of fullness and satisfaction

3X

More Satisfied

After 3 hrs

Attain with CraveBlocker

• Naturally reduces hunger cravings with patent-pending CraveBlocker

• Blocks cravings by naturally suppressing the hunger signals that come from your stomach and brain

• Helps you feel more full for longer to eliminate Crave Zones

Eat Better

Eat Less

Lose Weight