Attain: The Science of Cravingscdnus.melaleuca.com/PDF/MyMelaleuca/pdf/pdf_info/my_Attain.pdf ·...

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The Science of Cravings Roberta Campanaro Executive Director V

Transcript of Attain: The Science of Cravingscdnus.melaleuca.com/PDF/MyMelaleuca/pdf/pdf_info/my_Attain.pdf ·...

Page 1: Attain: The Science of Cravingscdnus.melaleuca.com/PDF/MyMelaleuca/pdf/pdf_info/my_Attain.pdf · Feel More Full…Longer • Blind satiety test • Attain Sweet & Salty Nut Bars vs.

The Science of Cravings

Roberta Campanaro – Executive Director V

Page 2: Attain: The Science of Cravingscdnus.melaleuca.com/PDF/MyMelaleuca/pdf/pdf_info/my_Attain.pdf · Feel More Full…Longer • Blind satiety test • Attain Sweet & Salty Nut Bars vs.

250 lb. Woman

120 lb. Woman

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68Percentage of adults in the United States who struggle with being overweight

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What Does Extra Weight Mean?

• Stress on body systems

• Stress manifests itself in illness and disease

• More likely to develop:– Coronary heart disease

– Type 2 diabetes

– High blood pressure

– Stroke

– Cancer

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12Number of years a

person with a healthy weight may live longer than an obese person

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Unhappy With Your Weight?

• Struggle with self-esteem

• Struggle to keep up with your children

• No longer feel like yourself

• Suffer from depression

• Avoid swimming

• Feel discriminated against

• Feel like just a spectator in life

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Sedentary Lifestyle

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• Why do we eat?

• Why do we get cravings?

• How can we control those cravings?

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Cravings Today

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Two Sources of Cravings

• Stomach

• Brain

–Hormones which trigger feelings of hunger

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Food Is Satisfying

• Physical fulfillment

• Emotional fulfillment

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Cravings Can Be Devastating

• Mental focus

• Willpower

• Unhealthy food choices

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What If You Could…

• Control your eating habits

• Influence your body’s natural mechanisms of fullness

• Never struggle with hunger cravings again

• Effectively manage and lose weight

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Attain

Page 17: Attain: The Science of Cravingscdnus.melaleuca.com/PDF/MyMelaleuca/pdf/pdf_info/my_Attain.pdf · Feel More Full…Longer • Blind satiety test • Attain Sweet & Salty Nut Bars vs.

CraveBlocker

• Natural power

• Patent-pending

• Stop cravings at the source

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Attain Gives You Dual-Satisfaction

Milk-SourcedWhey Protein

Potato ProteinExtract

Bra

in

Oat- & Barley-Sourced Beta

Glucan

Inulin Fiber(from Chicory Root)

Sto

mac

h

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Beta glucan: Naturally derived from oat bran and barley fiber, beta glucan swells in your stomach and slows the stomach’s emptying process, which prolongs the energy absorption from food – and reduces fat absorption. It creates a lasting physical feeling of fullness.

Inulin: Derived from the chicory root or Jerusalem artichoke, this soluble fiber expands in the stomach and slows its emptying process, helping you feel more full longer.

Sto

mac

h

Oat- & Barley-Sourced

Beta Glucan

Inulin Fiber(from Chicory Root)

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CCK(cholecystokinin)

A peptide hormone our bodies release when we eat – CCK travels through our bloodstream and targets various organs,

including the brain, shutting down hunger cravings and giving us a feeling

of total satisfaction

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Whey protein isolate: A highly purified natural dairy protein, it fights cravings in the brain by promoting the release of cholecystokinin (CCK), the hormone that tells your brain to turn off hunger cravings.

Potato enzyme extract: A naturally occurring enzyme found in white potatoes, this enzyme has been clinically proven to increase CCK levels, satisfying your brain and controlling your emotional and mental cravings.

Whey proteinisolate

Potato enzymeextract

Bra

in

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pi2 Enzyme

• Found in skin of white potatoes

• Destroyed when cooked

• Enzyme is the key to our CraveBlocker formula

• 3 raw potatoes worth in every serving

Page 23: Attain: The Science of Cravingscdnus.melaleuca.com/PDF/MyMelaleuca/pdf/pdf_info/my_Attain.pdf · Feel More Full…Longer • Blind satiety test • Attain Sweet & Salty Nut Bars vs.
Page 24: Attain: The Science of Cravingscdnus.melaleuca.com/PDF/MyMelaleuca/pdf/pdf_info/my_Attain.pdf · Feel More Full…Longer • Blind satiety test • Attain Sweet & Salty Nut Bars vs.

Fad Diets Diets with Attain

StarvationDeprivation

Balanced NutritionFight Hunger Cravings

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Crave Zones and Satisfaction Shadows

2,571 Calories

7:00 10:00 Noon 3:00 6:00

Short Satisfaction Shadow

Short Satisfaction Shadow

TypicalDay without

Attain

500

Calories

Breakfast Snack Lunch Snack Dinner SnackDonut Potato Chips Buttered Popcorn

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Crave Zones and Satisfaction Shadows

1,784Calories

Breakfast Attain Shake Lunch Attain Bar Dinner

Long Satisfaction Shadow

Long Satisfaction Shadow

7:00 10:00 Noon 3:00 6:00

SmarterChoiceswith Attain

500

Calories

Page 27: Attain: The Science of Cravingscdnus.melaleuca.com/PDF/MyMelaleuca/pdf/pdf_info/my_Attain.pdf · Feel More Full…Longer • Blind satiety test • Attain Sweet & Salty Nut Bars vs.

787Number of calories

avoided by using Attain Bars and Shakes

Page 28: Attain: The Science of Cravingscdnus.melaleuca.com/PDF/MyMelaleuca/pdf/pdf_info/my_Attain.pdf · Feel More Full…Longer • Blind satiety test • Attain Sweet & Salty Nut Bars vs.

Feel More Full…Longer

• Blind satiety test

• Attain Sweet & Salty Nut Bars vs. Nature Valley® Sweet & Salty Peanut Bars

• Participants ate each bar on a different day

• Ranked resulting feelings of fullness and satisfaction

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Feel More Full…Longer

• Blind satiety test

• Attain Sweet & Salty Nut Bars vs. Nature Valley® Sweet & Salty Peanut Bars

• Participants ate each bar on a different day

• Ranked resulting feelings of fullness and satisfaction

3X

More Satisfied

After 3 hrs

Page 30: Attain: The Science of Cravingscdnus.melaleuca.com/PDF/MyMelaleuca/pdf/pdf_info/my_Attain.pdf · Feel More Full…Longer • Blind satiety test • Attain Sweet & Salty Nut Bars vs.

Attain with CraveBlocker

• Naturally reduces hunger cravings with patent-pending CraveBlocker

• Blocks cravings by naturally suppressing the hunger signals that come from your stomach and brain

• Helps you feel more full for longer to eliminate Crave Zones

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Page 32: Attain: The Science of Cravingscdnus.melaleuca.com/PDF/MyMelaleuca/pdf/pdf_info/my_Attain.pdf · Feel More Full…Longer • Blind satiety test • Attain Sweet & Salty Nut Bars vs.

Eat Better

Eat Less

Lose Weight