Extension Master Gardener Social Media: Increasing Collaborative

Learning and Brand Recognition

Karen JeannetteCommunity of Practice Support,

eXtension Initiative@kjeannette

http://www.slideshare.net/kjjeannetteKaren.jeannette@extension.org

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Source: Cooperative Extension Brand Value, The Results of a National Survey

Extension Master Gardener blog

What resources did she use? What happened

when? How did you?

We couldn’t have done it

w/out…

http://blogs.extension.org/mastergardener/

http://creativecommons.org/licenses/by-sa/2.0/deed.en

http://www.flickr.com/photos/denverjeffrey/5133538450/

Master Gardener

78% of Americans access the internet for information

– Statistics: Pew Internet and American Life Project http://pewinternet.org/

MASTER GARDENER

EXTENSION

VOLUNTEER

http://www.flickr.com/photos/eye2eye/5718238/

PLANTS

Words from blog posts

http://www.wordle.net/create

Categories group blog posts

Top Referrals

‘MASTER GARDENER’ PAGE RANK

What is a keyword?

1st Search Ranking for

Master Gardener

Facebook

Twitter

Blog

Email updates

Websites

RSS, Widgets & Links

Flickr

Slide-share

Print

Is it working?

This Summer

Statistics from April 1, 2010 – June 21, 2011

Source: Google Analytics

Peer Learning Across State Lines

Ideas for increasing brand recognition and value as a national network

EMG Social Media- Join Us & Interact -

Blog: http://blogs.extension.org/mastergardener/

Facebook:

https://www.facebook.com/extensionmastergardener

Twitter:@eXEMG

(http://twitter.com/#!/eXEMG)

Use the word: Extension + Master Gardener?

University of X Extension Master GardenerJohnson County Extension Master Gardener

Share 1

• 1 EMG story per year• 1 research update per year• 1 of your best & broadly applicable resources

EMG Social Media Training Information – Recorded Sessions

Access site:1. http://campus.extension.org2. ‘Organizational Training’3. ‘National EMG Social Media Training and Resource

Site’

Questions? Contact Karen Jeannette. Karen.jeannette@extension.org

Social Media Team

http://www.extension.org/people/communities/1326

Social Media Models?

When choosing social media – ask how can it add value?

http://www.myminnesotawoods.umn.edu/

SUPPORT ANCHOR (HUB) CONVERSESupport self learningIncrease Efficiencies:

Link, EmbedStorage, Organize, Manage

Aid in SearchSensemake:

Host In-Depth TopicConnect to Social Tools

Connect to Network

Engage AudienceBuild and Sustain

RelationshipsCreate emergent learning

opportunities

Tools

Social BookmarkingGoogle Reader

Google CalendarRSS Feeds, Widgets

Flickr PhotoSlideshare.net

YouTube

WebsiteBlog

FacebookTwitter

YouTubeGoogle Alerts (to find

conversations)

Align Tools with Passion & Objectives

Additional Resources

RECORDINGS AND RESOURCESAdventures in Online Content, Melissa Rach.

BrainTraffic http://connect.extension.iastate.edu/p29894575/

Building Online Content to Last (Web Recording) http://www.extension.org/learn/event/252

Statistics: Pew Internet and American Life Project http://pewinternet.org/

WRITE FOR THE WEB

RESOURCES/RECORDINGSeXtension Social Media Guidelines:

http://create.extension.org/node/2926Harold Jarche. Seek. Sense. Share.

http://www.jarche.com/2011/06/pkm-updated/ Social Media Monitoring:

http://www.slideshare.net/aafromaa/social-media-monitoring-8280300

Follow Your Living Stream of Social Networking Contributions: The Real Time Web (Web Recordings) http://www.extension.org/learn/event/249

MONITOR/PARTICIPATE

Personal Growth

More on how to use tools to Seek. Sense. Share @ http://www.jarche.com/key-posts/personal-knowledge-management/

mashable

http://mashable.com/2011/03/11/social-media-marketing-chart/

Choosing Social Media Tools for…

Customer Communication

Brand Exposure

Traffic to site

SEO

Good! Okay! Bad!

http://mashable.com/2011/03/11/social-media-marketing-chart/

RESOURCES/RECORDINGSThe CMO's Guide to the Social (Marketing) Landscape:

http://www.cmo.com/social-media/2011-cmos-guide-social-landscape

A Framework for Social Anayltics: http://www.slideshare.net/setlinger/altimeter-social-analytics081011final/download

eXtension Professional Development and Recordings:http://www.extension.org/learnhttp://create.extension.org/node/1303 (recordings archive prior to 2010)

CHOOSING SOCIAL TOOLS

Karen Jeannette, Community of Practice Support,

eXtension Initiative@kjeannette

http://www.slideshare.net/kjjeannetteKaren.jeannette@extension.org