Tee Em Bee Ceeeee Final Draft

8/3/2019 Tee Em Bee Ceeeee Final Draft

1/22

Toyota Manila Bay

Corporation


2/22

MISSIONTO BE DIVERSIFIED COMPANY PRINCIPALLY ENGAGED IN THE

AUTOMOTIVE BUSINESS THAT

Provides superior product and service to customerProvide meaningful employment to team members that

empowers them to lead better livesDelivers reasonable financial return to investors andServes the general welfare of the automotive industry

WE WILL ACCOMPLISH THESE BY COMMITTING TO OUR VALUESAND BY ACHIEVING THE HIGHEST LEVELS OF CUSTOMER

SATISFACTIONWE WILL BE A COMPANY OUR TEAM MEMBERS WILL BE PROUD TO

BELONG

VISION

TO BE THE DEALER OF CHOICE

SALES PROMOTIONAL PLAN


3/22

Toyota ManilaBay

Corporation:


4/22

InvasionTowards a New

Decade of

Excellency


5/22

OBJECTIVE

To intensify public awareness inpromoting Toyota Manila Bay

Corporation dealership.

PROPOSED PLAN


6/22

Establishing Events

Ride the Summer Heat

Mobile Marketing

The Wheel to serve

Dissemination of TMBC Sign boards

Sign boards for off-roads Dealership tour for universities

University Break-in

Establishing Events

Ride the SummerHeat


7/22

Objectives:

To increase sales at least 10%


8/22

To be the leading car company within the vicinity

To intensify public awareness

Duration:

The promotion will run from the month of April until the month of June2010.

Participants:Representatives from different establishments within the vicinity

Representatives from different universities

Existing customers

Walk-ins

Communications:

Dissemination of:


9/22

Flyers (on MOA)Posters (parking areas)Invitations (boutiques, condominiums)

Banners (lobby, entrance of condominiums)Flags (center islands near TMBC)

Specifics:

Toyota MBC will throw a night party entitled Ride the Summer Heat.Audiences from participating establishments are expected to come inbeach/summer attire. The party would be in a cocktail style. There would besome invited models that will act as usherettes wearing board shorts and topless(for men) and two-piece with short summer skirts (for women). The party willcover the launching of new car models and at the same time, promote some of thetop selling units.

Pre-Event-Invitations will be given to selected and target audience through telephone,

e-mail, fax, personal invitations, using company work force. These invitations will


10/22

be given to different establishments nearby or within the vicinity such as foodchains, restaurants, and even to different universities.

* Flyers will be distributed in every entrance and exit of Mall of Asia.* Posters will be posted on parking area* Banners will be displayed at the lobby or reception area of condominiumsor at the entrance of Toyota Manila Bay Corporation* Flags will be placed along Boulevard 2000 leading the way to ToyotaManila Bay area.

During the Event- Event launching- Collection of contacts on prospects- TMBC jingle is being played before time of launching

Post Event

-Evaluation

- Debriefing

Mobile Marketing


11/22

The Wheel to serve

HI-ACE FOR SERVICE


12/22

Objectives:


To prolong the loyalty of the customers

Duration:

The promotion will run in a long term basis.

Participants:

Customers that are having their car serviced or repaired.

Communications:

Dissemination of flyers, posters, and banners

Specifics:


13/22

TMBC will redesign their old service Hi-Ace. This car serves as thetransportation for those customers that are consuming much time for theircar to be repaired. With this reason the service car may be use as theirtransportation if the customers want to go to places within the vicinity such

as SM Mall of Asia and World Trade Center. We are using flyers, postersand banners. Flyers will be distributed in every entrances and exits of SMMall of Asia. As for posters, these will be posted in parking areas, and lastlyfor the banners, it would be placed at the lobby of the service area and atthe entrance of the company as well.

HI-ACE FOR ROVING


14/22

Objectives:

To intensify public awareness through the roving hi-ace

Duration:


Specifics:

This other hi-ace will be use to intensify public awareness by rovingwithin the vicinity with the car being wrapped with an environment-friendly design while playing the Toyota Manila Bay Corporation Jingle.

Dissemination of TMBC Sign boards


15/22

Sign boards for off-roads


16/22

Objectives:


To establish TMBC as a landmark within the vicinity

Duration:


Participants:

PUV/PUJ drivers

Communications:

Through TMBC Representatives

Specifics:

TMBC will provide signboards for public utility vehicles like mini cabs,jeepneys and buses that pass along the area.


17/22

Dealership tour for universities

University Break-in


18/22

Objectives:

To maximize manpower

To intensify awareness

To provide academic learning of participating students

* Toyota Manila Bay staff will go to different Universities which offersMechanical Engineering course to encourage their students to visit Toyota

Manila Bay branch to see, learn and practice their operation/ service. Theywill get to use their skills by hands on training by the TMBC staff.

Duration:

This activity will run for the whole month of October, November andDecember. Visit must be scheduled for proper activation.


19/22

Participants:

Universities with Mechanical Engineering course within the vicinity of

Manila

*Schools are as follows:- MAPUA- DLSUU- LYCEUM- TUP

- TIP

Communications:

-TMBC Representatives will visit schools and ask for permits to allowstudents to participate.

-Posters dissemination

-Information/requirements will be placed in school corridors specifically inthe institute of mechanical engineering, TMBC showrooms and in companys

websites.


20/22

Specifics:

Toyota Manila Bay will visit different school within the vicinity of Manila toparticipate in University break-in that will serve as the source ofmanpower, potential sales and public awareness.

TMBC will provide the venue and staffs that will guide potential participantsof this event.

Participants must strictly comply with the requirements.*requirements are as follows:

- students must be a bonafide student of participating school- enrolled in Mechanical engineering course- must present a valid school identification card for validation


21/22

Budget plan:

1)Wrap of HI-Acea)For Service - P10,000b)For Roving - 15,000

2)Signboards (300 pcs.) - 8,000

3)Posters for Banks (20pcs) - 9,000

4)paper fans as FLYERS (1000pcs) - 7,000

5)flags (70 pcs with poles) - 12,000

6)Event back Draft - 6,000

TOTAL P67,000


22/22

PROPOSED USP:

ITS WORTH IT!

COMPOSED Jingle:

We are the TMBC

Dealer of choice for generationsA decade of quality, service and salesA decade of customers satisfaction

Chorus:Here at TMBC

Well give you what you worked hardWell give you what you ought to have

Toyota Manila BayITS WORTH IT!

Tee Em Bee Ceeeee Final Draft

Documents

Transcript of Tee Em Bee Ceeeee Final Draft