Arrowplan

Reserva Ambiental tejuacu

Project overviewpArt 1

Reserva Ambiental tejuacuproject

Environment: maintain and foster the development of rare forests and species

Education: an open site for students and teachers where they have a direct contact with some important works of nature

Economic: a new proposal for financing environmental reserves Research: a natural laboratory for universities and the scientific

community

Reserva Ambiental tejuacuproject

project

Mata Atlântica is a set of forest ecosystems, very rich from the ecological, cultural, medicinal, etc, viewpoint; where the common element is the exposition to humid winds from the Atlantic Ocean.

Reserva Ambiental tejuacuMata atlantica

Corresponded to over 1 000 000 Km2 (12% of Brazilian territory) and is today reduced to 50 000 Km2 (5% of its initial area)

80% of Brazilians live in its areas generating about 80% of Brazilian GDP

Largest biological diversity in the planet 50% to 70% of its plants are found only there Today, any small destruction may mean an irremediable harm.

projectReserva Ambiental tejuacuMata atlantica

projectReserva Ambiental tejuacuMata atlantica

Located in Aldeia – Chã da Tábua in the city of São Lourenço da Mata, state of Pernambuco, Northeast of Brazil

Over 150 thousand species of trees distributed on over 2 hectares

Recognised as a National Reserve part of the National Natural Assets.

projectReserva Ambiental tejuacu

Maintenance and improvements in the Reserva do Tejuaçu Reserve

Education Research

projectReserva Ambiental tejuacuobjectives

Direct Marketing and Public Relations Strategic Co-operative Partnerships The Virtual Reserva do Tejuaçu Reserve

projectReserva Ambiental tejuacustrategy

“Adopt a Tree” Program Environmental Tourism Environmental Education and Research Events

projectReserva Ambiental tejuacuactions

Institutions (schools, universities and research centres) The city of Moreno and European partners (in particular through

URB-AL program - European Commission) Networking with the Al-Invest (EU) members in particular for

support to environmental events

projectReserva Ambiental tejuacuStrategic partnerships

Base for “Adopt a Tree” program Important marketing factor Switching costs

projectReserva Ambiental tejuacuVirtual reservas ambiental tejuacu

The website Funding Marketing Switching Costs “For all ages”

projectReserva Ambiental tejuacuAdopt a tree program

A natural second step from “Adopt a Tree” Mata Atlântica marketing Funding

projectReserva Ambiental tejuacuEnvironmental tourism

Schools Universities (Federal University of Pernambuco) Long Distance programs

projectReserva Ambiental tejuacuEducation

Al-Invest - European Commission - event (Arrowplan and Citpar): 2003

Business Meetings Educational meetings

projectReserva Ambiental tejuacuevents

7º58’33,01”S35º01’37,77”O

projectReserva Ambiental tejuacuquestions

Project basecampLoteamento Lagoa Azul, Quadra 29, Lote 3Rua Assis Cintra, sn, São Lourenço da Mata / PE / Brasil

acb@cbet.com.br+55 81 95264410 / 98233241 / 86018210 / 91930614

projectReserva Ambiental tejuacucontacts

Europe

projectReserva Ambiental tejuacucontacts

projectReserva Ambiental tejuacuMata atlantica