Arrowplan Reserva Ambiental tejuacu Project overview pArt 1 Reserva Ambiental tejuacu project.
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Transcript of Arrowplan Reserva Ambiental tejuacu Project overview pArt 1 Reserva Ambiental tejuacu project.
Arrowplan
Reserva Ambiental tejuacu
Project overviewpArt 1
Reserva Ambiental tejuacuproject
Environment: maintain and foster the development of rare forests and species
Education: an open site for students and teachers where they have a direct contact with some important works of nature
Economic: a new proposal for financing environmental reserves Research: a natural laboratory for universities and the scientific
community
Reserva Ambiental tejuacuproject
project
Mata Atlântica is a set of forest ecosystems, very rich from the ecological, cultural, medicinal, etc, viewpoint; where the common element is the exposition to humid winds from the Atlantic Ocean.
Reserva Ambiental tejuacuMata atlantica
Corresponded to over 1 000 000 Km2 (12% of Brazilian territory) and is today reduced to 50 000 Km2 (5% of its initial area)
80% of Brazilians live in its areas generating about 80% of Brazilian GDP
Largest biological diversity in the planet 50% to 70% of its plants are found only there Today, any small destruction may mean an irremediable harm.
projectReserva Ambiental tejuacuMata atlantica
projectReserva Ambiental tejuacuMata atlantica
Located in Aldeia – Chã da Tábua in the city of São Lourenço da Mata, state of Pernambuco, Northeast of Brazil
Over 150 thousand species of trees distributed on over 2 hectares
Recognised as a National Reserve part of the National Natural Assets.
projectReserva Ambiental tejuacu
Maintenance and improvements in the Reserva do Tejuaçu Reserve
Education Research
projectReserva Ambiental tejuacuobjectives
Direct Marketing and Public Relations Strategic Co-operative Partnerships The Virtual Reserva do Tejuaçu Reserve
projectReserva Ambiental tejuacustrategy
“Adopt a Tree” Program Environmental Tourism Environmental Education and Research Events
projectReserva Ambiental tejuacuactions
Institutions (schools, universities and research centres) The city of Moreno and European partners (in particular through
URB-AL program - European Commission) Networking with the Al-Invest (EU) members in particular for
support to environmental events
projectReserva Ambiental tejuacuStrategic partnerships
Base for “Adopt a Tree” program Important marketing factor Switching costs
projectReserva Ambiental tejuacuVirtual reservas ambiental tejuacu
The website Funding Marketing Switching Costs “For all ages”
projectReserva Ambiental tejuacuAdopt a tree program
A natural second step from “Adopt a Tree” Mata Atlântica marketing Funding
projectReserva Ambiental tejuacuEnvironmental tourism
Schools Universities (Federal University of Pernambuco) Long Distance programs
projectReserva Ambiental tejuacuEducation
Al-Invest - European Commission - event (Arrowplan and Citpar): 2003
Business Meetings Educational meetings
projectReserva Ambiental tejuacuevents
7º58’33,01”S35º01’37,77”O
projectReserva Ambiental tejuacuquestions
Project basecampLoteamento Lagoa Azul, Quadra 29, Lote 3Rua Assis Cintra, sn, São Lourenço da Mata / PE / Brasil
[email protected]+55 81 95264410 / 98233241 / 86018210 / 91930614
projectReserva Ambiental tejuacucontacts
Europe
projectReserva Ambiental tejuacucontacts
projectReserva Ambiental tejuacuMata atlantica