Competitive Intelligence

Drives Downloads

Introduction

Competitive Intelligence

Why Do We Care

OrganicApp Marketing

App StoreOptimization

What is ASO?

App Store Optimization is the process of driving more downloads for an app by rising in the app stores’ search results.

ASO is the app ecosystem equivalent of web SEO.

But Wait, There’s More…

The app stores are different…

Thus, ASO also includes: Top Charts, icons, screenshots, ratings, reviews, etc.

A Harmonious Relationship

Just like SEO, the best ASO is a full, well-rounded, marketing strategy.

SearchRankings

Downloads

Top Charts

Downloads

Consumer App DiscoveryPercentage of Consumers Who Find Apps Through ASO

Source: Forrester, via TechCrunch, April 2013

65%

Organic App MarketingSearch Ranking Tracking

Organic App MarketingFinding Their Keywords

Organic App MarketingCommon User Messaging

Organic App MarketingRelease Updates

Organic App MarketingScreenshots / Promotional Graphics

PaidApp Marketing

Paid App MarketingTop Charts Performance

Paid App MarketingMonetization

ProductStrategy

Product StrategyFeature Finding

FindingNew Competitors

Finding CompetitorsTop Charts / Search Ranking Watching

Finding CompetitorsAlerts

Competitive Intelligence

Drives Downloads

Thank You!

Ian SeffermanCEO, MobileDevHQhttp://www.mobiledevhq.com@iseff