Andreas Quandt on Growth and Virality

Post on 15-Dec-2014

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In some form or another, I’ve spent my entire career generating insights from data. I recently spoke at this meetup about growth, social analytics, and data-driven culture. I’m not fond of presentations where the entire content is on the slide so that I have to wait for the speaker to tell me what I’ve already finished reading. The flipside is that my slide deck below is probably not that useful on its own. So I wrote down roughly what I spoke about.

Transcript of Andreas Quandt on Growth and Virality

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INTRO andreas.quandt@gmail.com Emodo, Inc. 2013-07-25

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GROWTH

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20M+ Registered Users

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Relative Growth Over Time (hypothetical data)

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Providing Value

Viral Growth: K = i * conv%

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Viral Growth: K = i * conv% 1

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Providing Value

Viral Growth: K = i * conv%

Organic vs. Marketing

Registered vs. Active Users

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SOCIAL

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Finding the Right Metrics

Network Effect

Time Spent

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Total Messages?

Messages / User?

Recipients / User?

Msgs / Recipient / User

Msgs Among Fixed User Set

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Q&A andreas.quandt@gmail.com

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