N E E LY C R A N E - S M I T HC O M M U N I T Y E N E R G Y C O O R D I N AT O R

C E N T E R F O R E N E R G Y A N D E N V I R O N M E N T

An Overview of Social Media Tools

Image by Pierce Mattie Public Relations

Is Social Media a Fad?

Social media has overtaken pornography

as the #1 activity on the

web

Brittney Spears has more Twitter followers than the

population of Sweden

Some universities are no longer issuing email

addresses

Why Social Media?

Free

Mobile

Interactive

Social Media Resources

More than 500 million active users

More than 145 million active users

More than 80 million registered

users

Facebook: The People That You Know

How the Energy Challenge Uses Facebook

Twitter: 140 Character Conversations

“Twitter isn’t about the location of the

community – it is a conversation that can

happen anywhere anytime.” - @DarciAlexis

What’s the Difference?

Facebook is for

reading

Twitter is for

conversations

The Evolution of Twitter

Who cares that you had tacos for dinner?

Huh, Adrian Peterson is on Twitter!

Hey @newfriend, thanks for sharing that info.

OMG someone retweeted me!

How the Energy Challenge Uses Twitter

Events

Good informationNews

Chatting with other experts

LinkedIn: Facebook for Professionals

Professional Organizations

Job Searching

When Social Media Works:

And Then It Spread

Oh, BUT THERE’S MORE

Metro CERTs in Social Media

Questions?

Neely Crane-Smithncranesmith@mncee.org

612-335-5852@mnenchallenge