An Overview of Social Media Tools
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NEELY CRANE-SMITH COMMUNITY ENERGY COORDINATOR CENTER FOR ENERGY AND ENVIRONMENT An Overview of Social Media Tools Image by Pierce Mattie Public Relations
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An overview of social media tools (Twitter, Facebook and LinkedIn) presented at the Metro Clean Energy Resource Teams (CERTs) fall affiliate event.
Transcript of An Overview of Social Media Tools
N E E LY C R A N E - S M I T HC O M M U N I T Y E N E R G Y C O O R D I N AT O R
C E N T E R F O R E N E R G Y A N D E N V I R O N M E N T
An Overview of Social Media Tools
Image by Pierce Mattie Public Relations
Social media has overtaken pornography
as the #1 activity on the
web
Brittney Spears has more Twitter followers than the
population of Sweden
Some universities are no longer issuing email
addresses
Why Social Media?
Free
Mobile
Interactive
Social Media Resources
More than 500 million active users
More than 145 million active users
More than 80 million registered
users
Facebook: The People That You Know
How the Energy Challenge Uses Facebook
Twitter: 140 Character Conversations
“Twitter isn’t about the location of the
community – it is a conversation that can
happen anywhere anytime.” - @DarciAlexis
What’s the Difference?
Facebook is for
reading
Twitter is for
conversations
The Evolution of Twitter
Who cares that you had tacos for dinner?
Huh, Adrian Peterson is on Twitter!
Hey @newfriend, thanks for sharing that info.
OMG someone retweeted me!
How the Energy Challenge Uses Twitter
Events
Good informationNews
Chatting with other experts
LinkedIn: Facebook for Professionals
Professional Organizations
Job Searching
When Social Media Works:
And Then It Spread
Oh, BUT THERE’S MORE
Metro CERTs in Social Media
