Social Media 105: Overview of Social Media Tools
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Transcript of Social Media 105: Overview of Social Media Tools
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Mayo Clinic Center for Social MediaSocial Media Residency
Social Media 105: Overview of Social Media Tools
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Intro to Social Media Tools
Blogs RSS
Podcasts Social Networks
Pinterest YouTube
Wikis Twitter
Slideshare uStream
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Blogs• Just an easy-to-publish Web site that allows
comments
• Blogs in Plain English - Lee LeFever
• You read them all the time without even knowing it
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Blogs in Plain English - http://bit.ly/170yk
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RSS = Really Simple Syndication
• Lets you easily track dozens of blogs or other Web sites without surfing
• RSS “baked in” to many browsers
• Google Reader a free Web option
• Blogs can generate RSS feeds and display feeds from other sites
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Podcasts - “TiVo for Audio”• Series of segments to which you can
subscribe via RSS
• No iPod, iPhone or iPad required• Non-Apple mp3 or smart phone• Can listen on your computer
• iTunes free for PC or Mac• Major Advantage: Multitasking Consumption
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Social Networking Sites• Consumer• Facebook• MySpace
• Professional• LinkedIn• Doximity or Sermo for MDs
• Private• Social Media Health Network
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Social Networking Sites
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Wikis• Collaborative editing platforms
• “Track changes” sans headaches
• Wikipedia the most famous• More than 4 million articles in English• Extensive, definitive stories quickly on
major news events, such as...• 35W Bridge Collapse• Virginia Tech/Sandy Hook shooting
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A museum display...
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Ensuing Conversation
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YouTube
• World’s second largest search engine
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Slideshare - YouTube for PowerPoints
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UStream.TV - Your Global TV Channel
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Pinterest - A Shared Global Pinboard
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The Social Media Residency Roadmap• Next up is Social Media 110: Mayo Clinic’s
Social Media History
• Courses on Professionalism, Legal Issues, Strategy, Measurement and ROI
• Rotations covering beginner to advanced use of various platforms
• Developing your plan for using social media in your workplace or for your cause