Post on 19-May-2015
Group Members
NAMES ROLL NO.
PRIYANKA GHARAT
BHAVINI PANDYA
ASHISH SHAH
LAXMAN YADAV
(8)
(25)
(37)
(45)
Co-operative Society
Meaning
Definition
INTRODUCTION
1.1 History of Amul
1 . 2Amul Fi le Members: 13 district co-op milk producers'
Union No. of Producer Members: 2.9 million No. of Village Societies: 15,322 Total Milk handling capacity: 13.07 million litres
per day Milk collection (Total - 2009-10): 3.32 billion litres Milk collection (Daily Average 2009-10): 9.10
million litres Milk Drying Capacity: 647 Mts. per day Cattlefeed manufacturing Capacity: 3740 Mts
per day
1 .3 Amul Plants
1 s t Anand Plant 2n d Mogar Plant
3 r d kanjari Plant & 4 t h khatraj
Amul Success
2.1 C’S MODEL
SUCCESS
CUSTOMERCOMPETITOR
COMPANY
2.2 Sales TurnoverSales Turnover Rs (mi l l ion)
US $ ( in mi l l ion)
1996-97 15540 450
1997-98 18840 455
1998-99 22192 493
1999-00 22185 493
2000-01 22588 500
2001-02 23365 500
2002-03 27457 575
2003-04 28941 616
2004-05 29225 672
2005-06 37736 850
2006-07 42778 1050
2007-08 52554 1325
2008-09 67113 1504
2009-10 80053 1700
2 .3 Achievements
4 P’s of Marketing3.1 Product
4 P’s of Marketing
Market Share of Amul Products
4 P’s of Marketing
STP of Amul Segmentat ion
1.CONSUMER TYPE
2.INDUSTRY TYPE
Target ing
Pos i t i on ing
4 P’s of Marketing3.2 Promotion
4 P’s of Marketing 3 . 3 P l a c e
4 P’s of Marketing
3.4 Pricing Cost of milk. Labour cost. Processing cost. Packaging cost. Advertising cost. Transportation cost. Sales promotion costs. Taxes etc.
Taste Of Compet i t ionProducts/Brands CompetitorsBut te r B r i tann ia
Baby Food Nes t le , Hen i z
Da i ry Wh i tene r Segment
B r i tann ia
I ce C reams HUL
Choco la tes & Con fec t i onar ies
Cadbury , Nes t l e
Curd Nes t le , Mo the r Da i ry
U l t ra H igh Trea ted M i l k B r i tann ia , Nes t l e
Sweet Condensed M i l k Nes t le
Paneer M i l k Nes t le
M i l k Add id i t i ves B r i tann ia
F lavo red M i l k B r i tann ia ,Nes t le
Finance Matters1.Capital Structure
2.Working Capital3.Source of Capital
Federation gives them dairy amount decided by union.
Fix deposit of society is major source of finance.
Interest of fix deposit of bank like SBI, BOB, GEB Bond, and Sardar
Sarovar Bond etc. is one of the sources of finance.
share Capital of AMUL. Share of AMUL is not for public but only for the
society members. Net profit of AMUL during the year
2007 – 2008 is 451.51 lakh.
Bankers:-U.T.I bank: - For the salary related Transaction.Kaira District co – operative bank: - For the payment of society.State Bank of India.Bank of Baroda.Bank of Maharastra.State Bank of Saurastra.Corporation Bank.
Swot Analysis
Strength
Weakness
Opportunities
Threats
Conclusion
Product Improvisation Advertisement in Rural Areas Liquidity And Working Capital Must
be High Supply Chain Must Be Strengthen Venture In Fruits & Vegetables Nullifying Threats & Weakness
Thank you