EntrepreneurshipDr Verghese Kurien founder of Amul India Ltd

Ptd by

Subramanya SSreedhar K

Naveen3rd Sem MBA, City College, Bengaluru

Entrepreneurship

Dr Verghese Kurien

Amul (Anand Milk Union Limited)

Presentation Outline

Entrepreneurs make things happen.

They are individuals who take a concept and convert it into a reality. A product, policy or institution.

They become the champions of a new process, and they are engines of change.

Entrepreneurship occurs in all areas of life. In business, academy, government and NGOs.

Entrepreneurs are everywhere, all around the world.

Entrepreneurship can be used for good and evil. The Godfather was also an entrepreneur who misused his talent.

Entrepreneurship

Openness to new ideas, freedom from investigation of operation, and promotion and pay based on merit encourage entrepreneurship.

Excessive regulation, rigid hierarchy, lack of freedom, and excess control discourage entrepreneurship.

There are many Venture Capitalists and other financial Companies who support Entrepreneurship and invest.

Recently Founder and Chairman of Infosys, Mr.Narayana Murthy sold a part of his stake in Infosys to fund his Venture Capital Company ‘CATAMARAN’

Entrepreneurs Can Be Encouraged and Promoted

Entrepreneurs need a keen eye to understand economic, social, and scientific realities and the capacity to understand evolutionary processes in the future.

They need to understand how institutions work, and individuals react in order to introduce activities and products that serve peoples’ need and that are sustainable economically and politically.

Entrepreneurs also need dedication and commitments and the capacity to overcome failure.

Requirements of Entrepreneurs

To encourage entrepreneurship, society should tolerate failure and give people a second chance. .

Obviously, people need to pay for their mistakes, but if the payment is too high, people will not be daring or take risks.

A leader may have to sell ideas, promote concepts, raise funds, recruit followers-which requires marketing.

Entrepreneurship and society

An inspirational LEADER

dR. VERGHESE-KURIEN

ABOUT HIM

Born on november 26, 1921, in kozikhode, kerala.

Dr. Verghese Kurien graduated with Physics from Loyola College, Madras in 1940.

Subsequently, he did his B.E.(Mechanical) from the Madras University

After that he went to USA on a government scholarship to do his Masters in Mechanical Engineering from Michigan State University.

In between, he completed special studies in engineering at the Tata Iron and Steel Company Technical Institute at Jamshedpur, Bihar.

in February 1946 he underwent nine months of specialized training in dairy engineering at the National Dairy Research Institute of Bangalore.

When he came back to India, he was posted as a dairy engineer at the government creamery, Anand, in May 1949.

Around the same time, the infant cooperative dairy, Kaira District Co-operative Milk Producers' Union (KDCMPUL), now famous as Amul -- was fighting a battle with the Polson Dairy, which was privately owned.

Young Kurien, fed up with being at the government creamery, which held no challenge, volunteered to help Shri Tribhuvandas Patel, the Chairman of KDCMPUL, to set up a processing plant. This marked the birth of AMUL.

Career

Who is Dr. Kurien ? The Father of the White Revolution The Milkman of India The man behind the genesis of Amul Architect of Operation Flood Architect behind the success of the largest dairy

development programe in the world. Formally, was Chairman, GCMMF – Gujarat Co-

operative Milk Manufacturer’s Federation

Why is he Famous for? Amul is reason enough ! There’s more –

◦ Back in 1970s, when “Indian Industrial Reforms” was not even thought of, he worked on forming one of the biggest co-operative movements for milkmen

◦ No professionals, lack of Govt support, skepticism from the beneficiaries

But he persevered, and lead the change ! Engineered the White Revolution in India Made India the largest milk producer in the

world

Lessons from Dr. Kurien

Aspect Character

Attributes Open Minded

Humility

Resolve

Capabilities Learning & Knowledge

Business Acumen

Behavior Networking Skills

Honesty

Style Communication

Thinking Big

Never Say Die Spirit

Achievements & Awards

Ramon Magsaysay Award for Community Leadership (1963) Padma Shri (1965) Padma Bhushan (1966) Krishi Ratna Award (1986) Godfrey Philips bravery award Wateler Peace Prize Award of Carnegie Foundation (1986), World Food Prize Laureate (1989) International Person of the Year(1993) by the World Dairy

Expo, Madison, Wisconsin, USA Padma Vibhushan (1999). The committee of Agricultural Leadership Awards 2008 has

honored Verghese Kurien with the lifetime achievement award.

Amul – The Taste of India

AMUL means “priceless”

Today amul is a symbol of many things

Multi-dimensional impact on rural economy and society

INTRODUCTION

World's Largest

Pouched Milk

Brand

World's Biggest

Vegetarian Cheese

Brand

Largest Food Brand And Business In India

Every day Amul collects 8.6 million litres of milk from 2.6 million farmers (many illiterate), converts the milk into branded, packaged products, and delivers goods to over 500,000+ retail outlets across the country.

Its supply chain one of the most complicated in the world.

Business Model

Formed in 1946, is a dairy cooperative movement in India.

A brand name managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)

Jointly owned by 2.6 million milk producers in Gujarat

Spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world.

Overseas markets - Mauritius, UAE, USA, Bangladesh, Australia, China, Singapore, Hong Kong and a few South African countries

Fresh plans of flooding the markets of Japan & Sri Lanka.

Dr Verghese Kurien, former chairman of the GCMMF -the man behind the success of Amul.

On 10 Aug 2006 Parthi Bhatol was elected chairman of GCMMF

The white revolution has finally created a billion-dollar brand.

India's largest food products marketing organization provide remunerative returns to the farmers Provides quality products which are good value for money Members: 13 district cooperative milk producers' Union No. of Producer Members: 2.79 million No. of Village Societies: 13,328 Total Milk handling capacity: 11.22 million litres per day Milk collection (Total - 2008-09): 3.05 billion litres Milk collection (Daily Average 2008-09): 8.4 million litres Milk Drying Capacity: 626 Mts. per day Cattlefeed manufacturing Capacity: 3500 Mts per day

Gujarat Cooperative Milk Marketing Federation: An Overview

Sales Turnover Rs (million) US $ (in million)1994-95 11140 3551995-96 13790 4001996-97 15540 4501997-98 18840 4551998-99 22192 4931999-00 22185 4932000-01 22588 5002001-02 23365 5002002-03 27457 5752003-04 28941 6162004-05 29225 6722005-06 37736 8502006-07 42778 10502007-08 52554 13252008-09 67113 1504

PRODUCTS OFFERED BY AMUL

Breadspreads Cheese Range Mithaee Range (Ethnic sweets) Milk Range Pure Ghee Infant Milk Range Milk Powders Sweetened Condensed Milk Fresh Milk Curd Products Amul Icecreams Chocolate & Confectionery Brown Beverage Milk Drink Health Beverage

PRODUCT PROFILE

Thank you