Post on 06-Apr-2018
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Presented by: syndicate-4
Devesh kanwar
Kapil sharma
Laxman singh
Manpal singh
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Army institute of management and
technology greater noida
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AIRTEL -INTRODUCTION
Type Public (BSE, NSE: BHARTIARTL) Industry
Telecommunications
Founded 7 July 1995 (1995-07-07)
Founder(s) Sunil Bharti Mittal
Headquarters New Delhi,
India Area served South Asian & African countries.
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Satellite television Revenue 35,699.27 cr
Profit 9,426.16 crore
Total assets US$ 11.853 billion (2009)
Employees 18,354 (2010) Website Airtel.in
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Mission
They will meet the mobile communication needs of our
customers through : Error-free service delivery.
Innovative products and services.
Cost efficiency.
ValuesThey always put their customers first. They always trust and
respect each other. They respect their associates as they
respect each other. They work together through a process of
continuous improvement
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Innovation
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Product and Services
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Market orientation of airtel
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Success Factors
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Competitive Challenges
Getting a Disproportionate Share of New customers
Plan and Deploy network
Create alliance- IFFCO, Nokia association
Build Relevance for its products and services- Network& affordability
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Build Capability to Make Scale an Advantage
Segmentation( consumer, trade) and segmented
delivery
Technology automation
Building internal people capabilities like restructuring
of the marketing team which was carried out
recently.
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Delight current customers
Build trust- lead simplification of tariff,
customer touch points
Drive innovation- Data and services like M-
commerce.
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Future Challenges
Mobile number portability (MNP) is a facility given by operators where a
subscriber can move from one service provider to another without
changing the number allocated to the subscriber.
Thus, under MNP, a subscriber will have the option of retaining the same
phone number issued by the old operator even with the new operator.
To achieve the successful implementation of MNP, operators should
consider carrying out a comprehensive cost-benefit analysis to ascertain
whether or not the implementation of the technology would prove to be
profitable for the operator.
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Possible Solution
Pricing: Depending on the market conditions/ competitors from
cellular service providers and also to suit local conditions, there
should be flexible pricing mechanism( either at central or local
level.)
Improvement in technology: Airtel should immediately shift tothird generation switches by replacing its c-dot switches. This will
improve the quality of service to desired level and provide
simultaneous integration with the nationwide network. The special
distribution of the transmission towers should be increased to avoid
no signal pockets.
Increased Focus: It should increase focus on low end customers.
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Future Strategies
Translate its expertise in Indian markets to other
emerging economies. This could call for acquisitions
globally.
Technology leadership is a mustAirtel must ensure thatits reliance on GSM technology does not render it
obsolete.
Indian market inspite of being the worlds largest is still
not matured. Opportunities abound in the hinterlandwhich must be exploited.
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Thank You
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