Social MediaWhat’s in it for You?

Wh

at’

s in

it

for

you

?

Pinnacle

Joel Wolfgang@joel_wolfgangSocial Media ConsultantNovember 18, 2010

Print Radio TV Internet

12%16%

31%28%

26%

9%

39%

13%

Media Time Spent vs. Ad Spend

Time Spent Ad Spend

WHO IS USING SOCIAL MEDIA?Social Demographics

by g

ende

r

56% 55% 45% 51%

44% 45% 55% 49%

by age

18-29 30-49 50-64 65+

86%

61%

47%

26%

by age0 - 17

18 - 34

35 - 49

50+

By In

com

e$104,000

$78,000

$58,000$44,000

TWITTERSocial Demographics

1.8 Million new accounts per day

Lady Gaga has the most followers with 7,119,459

24% of Twitter users have 0 followers

19% have at least 10 followers

36% of Twitter followers have more following them than they follow

97% of Twitter users have less than 100 followers

81% of Twitter users are following less than 100 people

41% of Twitter users haven't tweeted since they opened their account

FACEBOOKSocial Demographics

500 Million Users World-Wide

Approximately 250,000,000 Log in daily

Approximately 150,000,000 US Users

2nd Most visited website in the world

HAS 130 FRIENDSAverage User:

SPENDS 46 MINUTES PER DAY ON FACEBOOK

Average User:

CONNECTED TO 80 COMMUNITY PAGES, EVENTS AND GROUPS

Average User:

CREATES 90 PIECES OF CONTENT EACH MONTH

Average User:

YOUTUBESocial Demographics

2,000,000,000 VIDEOS PER DAY WATCHED

52% OF PEOPLE SHARE A VIDEO DAILY

EVERY 00:01:00 = 35:00:00 OF VIDEO UPLOADED

LINKEDINSocial Demographics

80,000,000 MEMBERS

40,000,000 MEMBERS OUTSIDE U.S.

NEW MEMBER EVERY 00:00:01

EXECUTIVES FROM ALL FORTUNE 500 COMPANIES ARE MEMBERS

Case Studies

Ramon DeLeon

• Its not about your product or service; its about connecting with your customer

• Make deposits in the good will bank• Fight Social Media Fire with Social Media

Water• Don't get bogged down and measure

everything• Make each program your own• Learn to apologize really well

Kirsten Watson

• Created a strategic SEO plan• Created content strategy to cement them as a

valid resource to their clients and the industry• Developed a strategic blogging campaign• Sought out their clientele• Built creditability among online professional

groups• Built relationships on social networking sites• Created their own community for people who

work within the supply chain.

• 2.7 times increase in website traffic• 3.2 times increase in conversion• 5.3 times increase in blog traffic• 6.0 times increase in registration of

community members

Social MediaWhat’s in it for You?

Wh

at’

s in

it

for

you

?

Pinnacle

Joel Wolfgang@joel_wolfgangSocial Media ConsultantNovember 18, 2010