After Work Network
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Social Media What’s in it for You? at’s in it for yo Pinnacle Joel Wolfgang @joel_wolfgang Social Media Consultant November 18, 2010
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This presentation was given at the After Work Network event in South Bend, IN. It was a great discussion on the importance of Social Media.
Transcript of After Work Network
Social MediaWhat’s in it for You?
Wh
at’
s in
it
for
you
?
Pinnacle
Joel Wolfgang@joel_wolfgangSocial Media ConsultantNovember 18, 2010
Print Radio TV Internet
12%16%
31%28%
26%
9%
39%
13%
Media Time Spent vs. Ad Spend
Time Spent Ad Spend
WHO IS USING SOCIAL MEDIA?Social Demographics
by g
ende
r
56% 55% 45% 51%
44% 45% 55% 49%
by age
18-29 30-49 50-64 65+
86%
61%
47%
26%
by age0 - 17
18 - 34
35 - 49
50+
By In
com
e$104,000
$78,000
$58,000$44,000
TWITTERSocial Demographics
1.8 Million new accounts per day
Lady Gaga has the most followers with 7,119,459
24% of Twitter users have 0 followers
19% have at least 10 followers
36% of Twitter followers have more following them than they follow
97% of Twitter users have less than 100 followers
81% of Twitter users are following less than 100 people
41% of Twitter users haven't tweeted since they opened their account
FACEBOOKSocial Demographics
500 Million Users World-Wide
Approximately 250,000,000 Log in daily
Approximately 150,000,000 US Users
2nd Most visited website in the world
HAS 130 FRIENDSAverage User:
SPENDS 46 MINUTES PER DAY ON FACEBOOK
Average User:
CONNECTED TO 80 COMMUNITY PAGES, EVENTS AND GROUPS
Average User:
CREATES 90 PIECES OF CONTENT EACH MONTH
Average User:
YOUTUBESocial Demographics
2,000,000,000 VIDEOS PER DAY WATCHED
52% OF PEOPLE SHARE A VIDEO DAILY
EVERY 00:01:00 = 35:00:00 OF VIDEO UPLOADED
LINKEDINSocial Demographics
80,000,000 MEMBERS
40,000,000 MEMBERS OUTSIDE U.S.
NEW MEMBER EVERY 00:00:01
EXECUTIVES FROM ALL FORTUNE 500 COMPANIES ARE MEMBERS
Case Studies
Ramon DeLeon
• Its not about your product or service; its about connecting with your customer
• Make deposits in the good will bank• Fight Social Media Fire with Social Media
Water• Don't get bogged down and measure
everything• Make each program your own• Learn to apologize really well
Kirsten Watson
• Created a strategic SEO plan• Created content strategy to cement them as a
valid resource to their clients and the industry• Developed a strategic blogging campaign• Sought out their clientele• Built creditability among online professional
groups• Built relationships on social networking sites• Created their own community for people who
work within the supply chain.
• 2.7 times increase in website traffic• 3.2 times increase in conversion• 5.3 times increase in blog traffic• 6.0 times increase in registration of
community members
Social MediaWhat’s in it for You?
Wh
at’
s in
it
for
you
?
Pinnacle
Joel Wolfgang@joel_wolfgangSocial Media ConsultantNovember 18, 2010
