Affiliate media pack

The brand-safe community for EVERY parent

The Netmums community

Grade National

Average %

Netmums %

A 4% 4%

B 22% 21%

C1 29% 30%

C2 21% 21%

D 15% 15%

E 9% 9%

GB TGI ClickStream 2019 Q4 (July 2018 - June 2019) - with Mobile - Incl.

We reach all parents across the whole of the UK

and we precisely match the UK family dynamic

We match to the socio-economic and geographical split of the UK

8%

South East 14%

London 13%

East of England 10%

East Midlands 8%

North East 4%

Yorkshire & HumbersideNorth West 12%

West Midlands 10%

Scotland 9%

Wales 5%

South West 7%

Netmums is with parents for every shopping decision they make

We reach more expectant parents and

parents of newborns than the competition

TGI ClickStream 2019 Q4 (July 2018 - June 2019) - with Mobile - Incl. Wavelength and Sports+ : Data copyright Kantar Media UK

Total Audience

babycentre.co.uk

Last 4 Weeks (L4W) PC/MOB

Netmums.com

4,370,000

1,571,000

Birth Of Your First

Child ~ Life Events -Experienced In Last 12

Months

51,000

34,000

Birth Of Your First

Child ~ Life Events -Experienced In Last 12

Months

39,000

24,000

Child(ren)

Under 1 Year In HH

139,000

49,000

Birth Of Your Second

Or Subsequent Child ~ Life Events - Expect In

Next 12 Months

39,000

24,000

167%more households

with under 1’s

than Babycentre50%more new parents in

the last 12 months

than Babycentre

Fast growing affiliate business

wherever they are

Connecting you with parents

Connecting you with parents, wherever they are

Source: GA Sept 2019, Google ad manager Nov 2019 and Tubular Labs Nov insights 2019

Content: leveraging our brand trust

• Recipe • Product review • News story • Buying Guide • Best Buys listicle• Main feature

Brand opportunities

Content fact & figures

Netmums recruit parents/families to test your product

Recruit

Product sampling fulfilled by client.

Send

Users feedback via dedicated forum thread

Feedback

Product/brand receives Netmums

Recommended endorsement if 80% of

testers say they’d recommend the

product to friends family

Endorse

Logo usage on all related POS and brand

comms, for 1 year

Netmums Recommended: we endorse your product

Netmums Recommended: Brands who’ve earned our endorsement

Email: direct to inboxes

• In-mail links• Product / offer story inclusion • Solus emails

Email fact & figures

Brand opportunities

Source: Facebook Insights Nov 19 *Facebook insights 2-29th Jan 2020

Social: we create content made for sharing

• Unboxing videos• Haul videos• News story inclusion• Flash sale announcements• Sneak peak the new range at … inclusion

Brand opportunities

Social fact & figures

Advanced data targeting

Advanced data targeting

Influencer marketing: guaranteeing you engagement

Influencer facts & figures

• Product review vlog• Unboxing vlog• Shopping haul vlog

Brand opportunities

Forum: where parents come to get questions answered

272k Christmas shopping threads 237k cooking and food threads208k home and garden threads128k product threads109k fitness threads94k weight loss threads28k hair and beauty threads15k fashion threads13k pregnancy test threads

Forum facts & figures

• Branded chat

Brand opportunities

Video

Video facts & figures

• Pre-roll ad• Custom branded video content

Brand opportunities

Appendix

Research capability

2.1x more likely to be concerned by their image

1.8x more likely to be outgoing and social

3.1x more likely to consider themselves highly discerning shoppers

1.6x more likely to be receptive to emotional messaging

What types of users were they?

Who saw your campaign?

73% Female

84% Homeowners

Median Income of £28,000

Median age of children was 2.3 years old

TravelIndex 213

HealthIndex 180

FoodIndex 112

FashionIndex 133

FitnessIndex 110

Hair and BeautyIndex 213

People who most viewed your campaign were most interested in…

Index 114Index 213 Index 189

Index 111 Index 163

Which brands do people who saw your campaign purchase?

A content strategy built on insight

Netmums’ proprietary insight study outlining a clear vision of today’s families

Source: Netmums/Dynata Parenting 20:20 research August 2019 Respondents 2000

Parenting 20:20 overview

Our brand partners

We’d love to hear from you!

Matt Brown, Affiliate Business Developmentmatt@netmums.com

Sarah Lafarge, Shopping Editorsarahl@netmums.com