advertising's New medium:Human experience
Ads increased with technology
Now a days
Ads became
Human advertisementis the best way
Fathers day marketing
Advertisementsshould be
focused on:
What brand can do to their customers
When brands place their images
1.Public sphere:
ENGAGE CONSUMERS
DURING MOMENTS OF
DOWNTIME WHEN THEY’RE
MOVING BETWEEN ONE
POINT OR ACTIVITY AND
THE NEXT AND HAVE
ATTENTION FREE FOR NEW
INPUT
2.social sphere:
USE SOCIAL
INTERACTIONS
AS CARRIERS OF
AD MESSAGING
3.tribal sphere:
TRIBAL SPHERE
IS THE DOMAIN
OF MORE-
FOCUSED SOCIAL
ENGAGEMENT
4.Psychological sphere:
Insert words,
phrases or
emotions into a
consumers
psychological
processes
4.Psychological sphere:
How to place ads
on the sphere?
Should have customer
centric approach
1. Look at Customers
point of view
2.Target the campaign
to create customer
value
3. test, listen and adjust
ads to improve the
customer experience
4.Evaluate an expansion strategy
5.Constantly look for
ways to refresh the
image
Created by:sagar s ts.i.t, tumkur
during an internship by
prof. Sameer mathuriim, lucknow