Advertising's new medium human experience
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advertising' s New medium: Human experience
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sameer-mathur -
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Transcript of Advertising's new medium human experience
Advertisementsshould be
focused on:
What brand can do to their customers
When brands place their images
1.Public sphere:
ENGAGE CONSUMERS
DURING MOMENTS OF
DOWNTIME WHEN THEY’RE
MOVING BETWEEN ONE
POINT OR ACTIVITY AND
THE NEXT AND HAVE
ATTENTION FREE FOR NEW
INPUT