Advertising within Social & Games - Virtual Currency Opportunities for Marketers - Andreas Bodczek -...

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Transcript of Advertising within Social & Games - Virtual Currency Opportunities for Marketers - Andreas Bodczek -...

Business Model

Publishers

End Users

Publisher receives payout

Publisher integrates/promotes SponsorPay as a payment method

SP provides targetedad offers

User chooses payment via SponsorPay

User completes ad offer according to advertiser’s objectives and requirements

Advertiser provide ad offerpayout per transaction

User gets virtual currency through SponsorPay

Advertisers

Customer Analysis: Advertisers

0

10

20

30

40

50

60

70

80

90

0.2% 0.08%

11%

39.26%

78.13%

2.8% 2% 4%

21.72%

63.07%

Clickthrough Rate (CTR)Conversion Rate

Web Banners:1 conversion per

17,000 impressions

vs.

SponsorPay Average:1 conversion per 12 impressions

Client #1 Boosting sales for a cosmetics retailer through campaigns in a social app

Results:> € 36,000 in revenues from 1440 purchases in the online shop in one day

Client #2Attracting new users for a dating platform through campaigns in a Facebook app

Results:2111 qualified new leads in three days

Sources: MarketingSherpa, SponsorPay

Integration Example: Offer Bar

Integration Example: Offer Banners

Integration Example: In-World Offer Banners

Integration Example: Offer Widget

Product: BrandEngage

Lightbox Integration In-Game Integration

Users earn virtual currency by watching videos, playing advergames and sharing branded content with friends

Mobile Offer Categories

Lead Gen Trials VideosInstalls