Marketing through Marketers

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Marketing through Marketers Forging Lasting Relationships and Building a Digital Business

description

Marketing Towers can help a business use Empires as an analogy for managing marketing scale within a b2b environment.

Transcript of Marketing through Marketers

Page 1: Marketing through Marketers

Marketing through

Marketers Forging Lasting

Relationships and Building a Digital

Business

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Zero Four

This is scary

Corporate Bankruptcy Count:

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It’s MURDER

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The Challenges

• Marketers hate being sold to• Marketers thrive on big egos and their own

ideas. They don’t want to thrive on yours.• Marketers know their customer better than

you

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free

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How Empires are Built

Graphic: Wikipedia

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My Marketing Towers

Annexed Towers

Technology Towers

Communication towersTroopsTraining Towers

Purchased Towers

The Palace

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Make the market

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A Typical Campaign Plan

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My Game Plan

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Aide-Memoiresto Marketing THROUGH Marketers

• Turn up. Be there when they want you.• You cannot sell the technology, product or service

itself. Or even your own dream.• Don’t sell the finished article. Marketers need a USP

too. • Make the market itself.• For your marketer to be fulfilled – they will change

your message or product. Embrace and accept.• Strategy: Build marketing towers. Control the way that

you use them.

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Thank you

@Dixon_Jones www.dixonjones.com@Receptional www.receptional.com@MajesticSEO www.majesticseo.com