Advertising SalesAdvertising Sales

JournalismYearbook

Newspaper

JournalismYearbook

Newspaper

REQUIREMENTSREQUIREMENTS

Journalism students: one ad, either publication

Quest staff: 8 blocks minimum

North Star staff: 4 ads/year

Journalism students: one ad, either publication

Quest staff: 8 blocks minimum

North Star staff: 4 ads/year

DUE DATE/POINT VALUEDUE DATE/POINT VALUE

MONDAY, NOVEMBER 1, 2011OR BEFORE

Jrn: 50 points/first MPQuest: 80 points/first MP

Newspaper: 40 points/overall appraisal

MONDAY, NOVEMBER 1, 2011OR BEFORE

Jrn: 50 points/first MPQuest: 80 points/first MP

Newspaper: 40 points/overall appraisal

SALES TARGETSSALES TARGETS

YEARBOOK: Businesses or senior parents!

NEWSPAPER: Businesses ONLY (no proud parent ads included here)

Note: brainstorm a list of possible buyers!

YEARBOOK: Businesses or senior parents!

NEWSPAPER: Businesses ONLY (no proud parent ads included here)

Note: brainstorm a list of possible buyers!

What to bring?What to bring?

The publication(s) for examples

Ad contract(s) Yearbook ad template

sheet Ad manual booklet

The publication(s) for examples

Ad contract(s) Yearbook ad template

sheet Ad manual booklet

Approaching a business (or parent)

Approaching a business (or parent)

Ask for the manager/parent, first! Introduce yourself, school Look neat, professional, speak up

(be confident, don’t mumble, look ‘em in the eye!)

Explain your goal/give them info(see page four of ad manual for ideas)

Ask for the manager/parent, first! Introduce yourself, school Look neat, professional, speak up

(be confident, don’t mumble, look ‘em in the eye!)

Explain your goal/give them info(see page four of ad manual for ideas)

Tips & TricksTips & Tricks

Set an appointment with the manager or parent

After the meeting, keep checking back with phone calls

Write your name on the bottom of the ad form (esp. if you leave it)

Set an appointment with the manager or parent

After the meeting, keep checking back with phone calls

Write your name on the bottom of the ad form (esp. if you leave it)

Avoid. . .Avoid. . . Do

not go to the mall, unless you work at a store and know the manager

Don’t bother with national chains (unless you know the franchise owner)

Do not go to the mall, unless you work at a store and know the manager

Don’t bother with national chains (unless you know the franchise owner)

The ad contractsThe ad contracts Fill out all

info in the top section

Fill out all info in the top section

The ad contractsThe ad contracts

Choose which issues & size

(North Star)

Choose which issues & size

(North Star)

The ad contractsThe ad contracts

Ad copy is set or we design it?

Ad copy is set or we design it?

The ad contractsThe ad contracts

Pay now or billed after issue is out?

Pay now or billed after issue is out?

North Star PREPAY discounts: if they buy 3 issues, they can get a 5 % discount; if they buy 7 issues, they will get a 10 % discount.

The ad contractsThe ad contracts

Again, fill in all contact info

Again, fill in all contact info

The ad contractsThe ad contracts

Help them to choose proper size for ad

Method of payment?

Help them to choose proper size for ad

Method of payment?

The ad contractsThe ad contracts

Space to design ad here

They can design on another sheet or type it up, too

Space to design ad here

They can design on another sheet or type it up, too

To Do:To Do: After a sale, follow up to collect info

• paper clip the ad stuff, rather than staple or tape!

Answer questions about photos/logos

(see page 5/frequently asked qs) GIVE ADVERTISER THE BACK COPY! Meet the deadline!

After a sale, follow up to collect info• paper clip the ad stuff, rather than staple or tape!

Answer questions about photos/logos

(see page 5/frequently asked qs) GIVE ADVERTISER THE BACK COPY! Meet the deadline!

Where can you go?Where can you go?

Area/local businesses Past advertisers School vendors Nail, hair salons, dress/tux shops,

limo services, florists Colleges, recruiters Local family-owned restaurants

Area/local businesses Past advertisers School vendors Nail, hair salons, dress/tux shops,

limo services, florists Colleges, recruiters Local family-owned restaurants

START EARLY!START EARLY!

There will be approximately 250 of you selling advertising over the next two months!

DON’T PROCRASTINATE!! Report your ad sale so we can keep a

running list in the classroom (and others don’t go to the same place/person)!

There will be approximately 250 of you selling advertising over the next two months!

DON’T PROCRASTINATE!! Report your ad sale so we can keep a

running list in the classroom (and others don’t go to the same place/person)!

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