adtech SF 2012 Startup spotlight new video platforms encoding

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Transcript of adtech SF 2012 Startup spotlight new video platforms encoding

capabilities presentation v1

Encoding.com enables video to work on all devices and browsers.

Encoding Issues TodayUpfront Investment

Rapid Growth in DemandManagement & Maintenance

Complex Technologies Rigid Legacy Workflows

+ Pay as you go

+ Instant & Infinite Scalability+ We Manage & Maintain

+ Support all Popular Formats+ Flexible API

Hypothetical: Monster Energy DrinkObjective: Increase brand awareness & brand affinity in 18-25 segment via an engaging video community using $500k budget.

Solution:

✓Own your brand!

✓Universal URL

✓Massive scale

✓Engage & interact

•1.7 million votes

•262k Facebook likes

•33M Facebook impressions!

Agency / Client: Creative Asylum / Fox, Ryan Murphy, NAfME

Project: GLEE “Give a Note” campaign

•100k+ uploads

•Highly interactive

Agency / Client: Tribal DDB / Anheuser-Busch

Project: UGV Competition

•4 weeks to deploy

•Sophisticated & feature-rich app

Agency / Client: Firstborn / SoBe

Project: UGV + Branded Video Mashup App

•Millions of views per month

•Strong brand affinity

Agency / Client: Sapient / Red Bull

Project: Branded Content Site

•Universal upload & playback support

•HD quality

Client: Mozilla Firefox

Project: UGV Competiton

the ImpactWhy Encoding.com is changing the world

•Video is highly engaging

•Video is viral

•Video is everywhere

investor update, April 2010

Jeff Malkin, Presidentsales@encoding.comTwitter: @encodingdotcom800.513.1740 x.714