Post on 08-Jan-2017
TRANSFORM YOUR DATA INTO REVENUE
AGENDA
Increase sales and improve ROI by leveraging offline and online data
Leverage 3rd party data to improve your campaign performance
Leverage your data assets, allowing brands to drive customers to buy their product on your retailer stores
DATA Points
Advertisers collect online and offline data, but are they converting it into targeted campaigns?
PERSONA
MARKETING CHANNELSAre you actually getting through to your customer?
9%of outbound calls
result in conversations
91%unsubscribe from mailing lists
85%don’t open promotional e-mails
Statistics are provided by MailChimp, OpenView
RETURNING CUSTOMERSHow much are returning customers really worth?
15%of all shoppers are
returning customers
33%of overall spending is attributed to returning customers
3Xmore spent by returning customers than one-time shoppers
Statistics are provided by yotpo
TURNING YOUR DATA INTO REVENUEour value chain
APPARELWoman, aged 28, who buys clothing for her children has not made a purchase in the last 3 months.
Target this segment with a unique ad to boost revenue.
CRM RETARGETING
NEW PROSPECTPotential customer creates an inbound call, asks for a quote about specific product.
Target this inbound call segment with a unique ad about the product to boost revenue.
CALLER RETARGETING
Note: Same option available for the outbound calls
CRM RETARGETING
PROMOTE NEW Apple TV
Target Apple buyers segment purchased iPad during the last 3 months
LOYALTY CLUBMan, aged 45, member of your VIP loyalty club that hasn’t used his loyalty points for the past 1 year.
CRM RETARGETING
Target this VIP segment with a unique ad about the product to boost revenue.
Retargeting based on the user interaction with your product catalog
DYNAMIC PRODUCT RETARGETING
IMPROVE PERFORMANCE WITH 3rd PARTY DATAour value chain
TRS XC2 SNOWBOARD
New SNOWBOARD Woman, aged 25, compared prices for Snowboard on a comparison engine
Promote Snowboard product with Special offer for 3 weeks on Facebook to the comparison engine visitors
3rd PARTY RETARGETING
RETAILER - LEVERAGE YOUR DATA ASSETS WITH YOUR PARTNERSour value chain
Games & AccessoriesMan, aged 25, Purchased the PlayStation 4 in your store
Sony will promote games and accessories for 3 weeks on Facebook to drive traffic to your store
OFFLINE/ONLINE RETARGETING
Note: Data from the retailer, co-branded ads and budget from the brand
CRM SURVEY RETARGETING
SURVEYHotel guest stayed for 2 nights during high season.
⁻ Use a targeted survey to collect customer data
- Measure brand awareness and loyalty
⁻ Engage customers and offer attractive incentives
⁻ Get precise insights, faster
March 2015
Contact Us For Further Discussions:
011 704 2641
info@adclickafrica.com
Thank You
368 Oak Street, Ferndale,
Randburg, South Africa