Rich Media

Rich media content delivery in multiple formats:• Video• Pictures• Text

Validated Engagement

Advocate’s understanding of the brand is measured through questions.

Customer Advocacy

They now share this rich media content to their Social Media channels (Twitter and Facebook).

ENRICHED BRAND ADVOCATE ENGAGEMENT

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We buy goods because our friends approve of them. General consumer advocates reinforce the brand equity and transfer the trust their friends have for them to the brand.

Trust Transference /Social Validation

Social media is the primary means on which we live digitally. This means that brands can sit top of mind with relevant audiences and through trusted advocates.

Top Of Mind

The ad algorithm on social media retargets people based on what appears on their timeline. Through the Advocacy, more people can have your brand’s sponsored posts appear in the social feeds

Social Retargeting

RICHER SOCIALENGAGEMENTThrough advocacy, their social media friends see the rich media messaging and a call to action to reach the brand’s website. The effect is trust transference/social validation; top of mind channel; higher conversion; and social retargeting.

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Through the trust transference, consumers are more likely to click through to the brand’s website and more likely to convert

Higher Conversion

Demographic Insights

Better Advocate Understanding

Demographics insights into our brand ambassadors from:• Age• Gender• Occupation• Location• Interests

Also able to pin point type of ambassador that performs best foreach particular campaign and better assist in the tailoring of themessage to speak to this audience.

We have over 16 000 subscribers using our platform, and throughtheir social media followers and friends, providing a market reachof over 10 million people across Facebook and Twitter.

The make up of our database is predominantly black (80%), urbanrural dwellers,, of between the ages of 18 to 34 (90%). these arethe lower to middle LSM. These are students and movers ofculture and define what is cool.

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Reporting Capabilities

Results Driven Reporting

We are able to see how many people are reached for a particularcampaign on Twitter and further more we are able to see the Uniquevisitor click through for each campaign. along with how many peopleunderstand the brand messaging with question and answer typesurveys. With performance in mind, we drill down to what matters tobrands, people taking action on the click.

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Here are some case studies from the work we’ve done for Mr Price, Home Choice and Shell

Case Studies

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Mr Price

Through the use of competitions we were able to get Mr Price traffic onto their online store and leads interested in winning Mr Price merchandise. The unexpected effect was the immediate direct sales on their online platform

Over the two month period of April and May 2015

We delivered:

• 6374 clicks• 4056 Unique visitors• 3068 leads• 34 sales

• R19237 returns in sales• Cost of marketing: R18720

• Direct Platform ROI :102%

Results

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HomeChoice

In this campaign we sold bedding on social media, no easy task, but a true testament of the power of social and the power of trust transference.

Over the two month period of April and May 2015

We delivered:

• 135 clicks• 87 Unique visitors• 9 sales

• R19475 returns in sales• Cost of marketing: R2 921

• Direct Platform ROI: 667%

Results

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Shell

Shell required people to join in their #mycar competition where one lucky winner would win a VIP Ferrari Experience at the Belgian Grand Prix. All they would need to do is upload a picture of their car (to the website or directly on social media) and use the #mycar hashtag to show their passion for their car.

The objective was to get as many people as possible to see the competition. At start of the campaign the Shell Video was at 11 000 views after a month without Paybook Marketing.

The Result: The campaign ran for two weeks and in that time Shell YouTube views were over 90 000, and there were 437 clicks to their website directly from twitter. All this achieved through an average of 40 subscribers answering 5 easy questions and sharing it on twitter!

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Amanda LouwHead of Publishing and Business DevelopmentAdClick Africa Media GroupTel: +27 21 447 3607 I Cell: +27 84 626 1994Skype: amanda_angel365www.adclickafrica.com