Ad Tech Industry: Current State and Top Trends

David Zhuang

Saturday, June 29, 13

Credit & Disclaimer

• Many slides are from the source below: http://www.slideshare.net/tkawaja/lumas-state-of-the-state-at-dms13

• But opinions shared are all mine

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Contents

• State of Industry

• Top Trends

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Contents

• State of Industry

• Top Trends

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Top 5 Trends

• Automation

• Multi-Channel Marketing

• Native Advertising

• Content + Commerce

• Mobile Everything

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Top 5 Trends

• Automation

• Multi-Channel Marketing

• Native Advertising

• Content + Commerce

• Mobile Everything

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Programmatic Direct

Real-Time Bidding

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Top 5 Trends

• Automation

• Multi-Channel Marketing

• Native Advertising

• Content + Commerce

• Mobile Everything

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Top 5 Trends

• Automation

• Multi-Channel Marketing

• Native Advertising

• Content + Commerce

• Mobile Everything

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Twitter Native Ads

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Facebook Native Ad

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Yahoo! Native Ad

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Top 5 Trends

• Automation

• Multi-Channel Marketing

• Native Advertising

• Content + Commerce

• Mobile Everything

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More Content+Commerce: Social Commerce

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Top 5 Trends

• Automation

• Multi-Channel Marketing

• Native Advertising

• Content + Commerce

• Mobile Everything

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Native Winning Over Display

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Performance Winning Over Branding

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Payment Transportation ...

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