Ad tech trends
Transcript of Ad tech trends
Ad Tech Industry: Current State and Top Trends
David Zhuang
Saturday, June 29, 13
Credit & Disclaimer
• Many slides are from the source below: http://www.slideshare.net/tkawaja/lumas-state-of-the-state-at-dms13
• But opinions shared are all mine
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Contents
• State of Industry
• Top Trends
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Contents
• State of Industry
• Top Trends
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Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
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Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
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Programmatic Direct
Real-Time Bidding
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Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
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Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
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Twitter Native Ads
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Facebook Native Ad
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Yahoo! Native Ad
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Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
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More Content+Commerce: Social Commerce
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Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
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Native Winning Over Display
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Performance Winning Over Branding
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Payment Transportation ...
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