2012 Tech Trends
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Transcript of 2012 Tech Trends
Prasit WorachatrawanitNew Media & E-Commerce Director
Tech Trends for 2012
2011 is the iYear & Social Network
iYear = iPad 2 (40M) + iPhone 4S + Jobs’s death + Biography book
Facebook (800M), Twitter (100M) & Google+ (60M)Thailand Social Media stats in 2011:Facebook growth rate 100% @13M (from 6.7M in 2010)Twitter Population 1.2M.YouTube has 1.2 views/day.Foursquare 0.15M users.
• Hot Android devices (50+%) beats iOS devices (25%).• Windows Phone 7.5 Mango adds 500+ new features but only 7% market share.• Nokia + Windows Phone = No….Win…Phone ?• Windows 8 for Ultrabook & (Quad-Core)Tablet.• Kindle & Kindle Fire -> Up from e-Ink to LCD Display• Smart TV beats 3DTV
We are “Screenager”
90-9-1 Rule of Social Media & Online Content
Read: Web/eBook/Digital Mag.Load: Apps & Games.View: Video & Live Streaming TV.Vote: online poll.Share: Social Media.Like: friend post & fan page.
Ultrabook: Your New NotebookThe Notebook for “Post-PC” Era
Tablets Pros:• Mobility & Easy to use. • Many apps & Lower price.• Better for play & some works. • The 1st computing device for newbies.Tablets Cons:• Virtual Keyboard• Lower spec.
Ultrabook Pros:• Mobility & Easy to use.• Physical Keyboard is better. • Higher HW Spec. (cpu, ram & storage)• Better for works & some play. Ultrabook Cons:• Targeted by Virus, Trojan & Malware.• Higher Price.
Reasons for using Tablet instead of PC/NB77% of tablet users report using their tablet for actions for whichThey would have previously used a laptop or desktop computer
Source: The Nielsen Company, 2011
2012 The Tablets Year
3
Next iPads (?) is coming.- Introduces on FEB. 2012- Ship 9 – 10 million Units in Q1- 7.85” iPad mini with $2xx“Kindle Fire & 7 inches tablet Killer?”
Next Tablets will faster & saver.- New Intel Atom or Nvidia Kal-el- Android 4.0 Ice Cream Sandwich.- Windows 8 Tablets.- 7 inches “Tablet” with $200 - More education & biz apps.
Smart Phone = Personal Secretary
Super Smart (Genious) Phone• Smart Phone will be smarter with “Voice Recognition” Technology. User can command & ask for help.• Not only talk with you, but it can be your e-wallet for paying goods or lending money with NFC Technology.
Google Wallet
Near Field Communication Technology * REM: Talk UI on Smart Phone & Touch UI on Tablet
Digital Reading is interactive not passive.
• Digital Reading isn’t just open “PDF” file on Tablet or iPad.• User don’t want to “Flip” a page & “Zoom” on part of a page to read. • They want to interact element within a page on Magazine and can read full page with a larger font on e-Book.• Interactive content based on E-Pub 3 & HTML5.
Windows 8 for Tablet or Laptop?
There’re many evidences that Windows 8 designed for “Tablet”• Windows 8’s Metro UI: Ease of use for Tablet not PC.• There’s very little new in Windows 8 for PC (Beta will publish on FEB 2012).• IDC Predict: Upgrade failure (from Win7 Users), but growing by ship it with New PC.• Windows Ecosystem: Windows 8 fits for Tablet & bridge the gap with Windows Phone.• Windows 8 follows the Apple Ecosystem by setup Windows App Store for shopping app.
Consumer “Like” Social TV (Internet Connected TV)
• Change from “Lean back” to Interactive.• Video Chat, Facebook, Twitter & Google+.• Share your favorite TV & YouTube program.• Social Direct TV Shopping.
Smart TV -> Social TVand 2x Sales of 3DTV
The Third Drive is so Smart
HDD/SDD, USB Drive, Cloud Drive
Share, Sync, Link, Load,
Save, Back-upLoad, Save,
Back-upLoad, Save
Gaming in the Cloud
The $99 OnLive Micro Console TV adapter is one way to get this streaming service on our HDTV.Anyway, you can play games in anywhere, anytime & any device.
Digitized content will be anywhere, anytime on any devices.
2012 Futuretainment Start
Hollywood try:2011 Movie show on cable tv & theatre.Then…Digital movie will show on anywhere,anytime on any devices.
Mobile Virus & Social Malware• Mobile Malware Will Emerge as a Real Threat In 2012.
- Include smart phone & tablets, especially “Android” OS.- 1,000+ different malware is coming to attack smart phone & tablet
• Social networks are cybercrime weapon to steal user data.- Facebook is the big target to attack via “Malicious Links”.- Privacy policies are still the big issue of social network.
• PC malware have never stopped to grow in 2012- 3 in 4 malware attacked PC in 2011 are “Trojan”- Most of all “Trojan” are stealing user info.
• Mac malware is growing too.- Mac user are not safe anymore. - Mac Anti-Virus Program is growing in 2012.
Digital Ecosystem
Devices: Smart TV, PC, Notebook, Tablets, Smart Phone
OS Platform: Windows, OS X, Android, iOS, WebOS, Bada, etc.
App Store: Content (e-Books, Digital Music/Movie etc.) & Application
Cloud: iCloud, Google Cloud services, Amazon Cloud, etc.
All digital business will use this ecosystemto comply with their strategy & user need.
Who is “Steve Jobs” in the movie
“Steve Jobs The Movie” Show Time - 2012
Thank YouQ&A