2012 Tech Trends

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Prasit Worachatrawanit New Media & E-Commerce Director Tech Trends for 2012

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What’s next and Things to come in 2012. Technology & Digital LifeStyle Trends. Don’t miss!!!

Transcript of 2012 Tech Trends

Page 1: 2012 Tech Trends

Prasit WorachatrawanitNew Media & E-Commerce Director

Tech Trends for 2012

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2011 is the iYear & Social Network

iYear = iPad 2 (40M) + iPhone 4S + Jobs’s death + Biography book

Facebook (800M), Twitter (100M) & Google+ (60M)Thailand Social Media stats in 2011:Facebook growth rate 100% @13M (from 6.7M in 2010)Twitter Population 1.2M.YouTube has 1.2 views/day.Foursquare 0.15M users.

• Hot Android devices (50+%) beats iOS devices (25%).• Windows Phone 7.5 Mango adds 500+ new features but only 7% market share.• Nokia + Windows Phone = No….Win…Phone ?• Windows 8 for Ultrabook & (Quad-Core)Tablet.• Kindle & Kindle Fire -> Up from e-Ink to LCD Display• Smart TV beats 3DTV

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We are “Screenager”

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90-9-1 Rule of Social Media & Online Content

Read: Web/eBook/Digital Mag.Load: Apps & Games.View: Video & Live Streaming TV.Vote: online poll.Share: Social Media.Like: friend post & fan page.

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Ultrabook: Your New NotebookThe Notebook for “Post-PC” Era

Tablets Pros:• Mobility & Easy to use. • Many apps & Lower price.• Better for play & some works. • The 1st computing device for newbies.Tablets Cons:• Virtual Keyboard• Lower spec.

Ultrabook Pros:• Mobility & Easy to use.• Physical Keyboard is better. • Higher HW Spec. (cpu, ram & storage)• Better for works & some play. Ultrabook Cons:• Targeted by Virus, Trojan & Malware.• Higher Price.

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Reasons for using Tablet instead of PC/NB77% of tablet users report using their tablet for actions for whichThey would have previously used a laptop or desktop computer

Source: The Nielsen Company, 2011

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2012 The Tablets Year

3

Next iPads (?) is coming.- Introduces on FEB. 2012- Ship 9 – 10 million Units in Q1- 7.85” iPad mini with $2xx“Kindle Fire & 7 inches tablet Killer?”

Next Tablets will faster & saver.- New Intel Atom or Nvidia Kal-el- Android 4.0 Ice Cream Sandwich.- Windows 8 Tablets.- 7 inches “Tablet” with $200 - More education & biz apps.

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Smart Phone = Personal Secretary

Super Smart (Genious) Phone• Smart Phone will be smarter with “Voice Recognition” Technology. User can command & ask for help.• Not only talk with you, but it can be your e-wallet for paying goods or lending money with NFC Technology.

Google Wallet

Near Field Communication Technology * REM: Talk UI on Smart Phone & Touch UI on Tablet

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Digital Reading is interactive not passive.

• Digital Reading isn’t just open “PDF” file on Tablet or iPad.• User don’t want to “Flip” a page & “Zoom” on part of a page to read. • They want to interact element within a page on Magazine and can read full page with a larger font on e-Book.• Interactive content based on E-Pub 3 & HTML5.

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Windows 8 for Tablet or Laptop?

There’re many evidences that Windows 8 designed for “Tablet”• Windows 8’s Metro UI: Ease of use for Tablet not PC.• There’s very little new in Windows 8 for PC (Beta will publish on FEB 2012).• IDC Predict: Upgrade failure (from Win7 Users), but growing by ship it with New PC.• Windows Ecosystem: Windows 8 fits for Tablet & bridge the gap with Windows Phone.• Windows 8 follows the Apple Ecosystem by setup Windows App Store for shopping app.

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Consumer “Like” Social TV (Internet Connected TV)

• Change from “Lean back” to Interactive.• Video Chat, Facebook, Twitter & Google+.• Share your favorite TV & YouTube program.• Social Direct TV Shopping.

Smart TV -> Social TVand 2x Sales of 3DTV

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The Third Drive is so Smart

HDD/SDD, USB Drive, Cloud Drive

Share, Sync, Link, Load,

Save, Back-upLoad, Save,

Back-upLoad, Save

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Gaming in the Cloud

The $99 OnLive Micro Console TV adapter is one way to get this streaming service on our HDTV.Anyway, you can play games in anywhere, anytime & any device.

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Digitized content will be anywhere, anytime on any devices.

2012 Futuretainment Start

Hollywood try:2011 Movie show on cable tv & theatre.Then…Digital movie will show on anywhere,anytime on any devices.

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Mobile Virus & Social Malware• Mobile Malware Will Emerge as a Real Threat In 2012.

- Include smart phone & tablets, especially “Android” OS.- 1,000+ different malware is coming to attack smart phone & tablet

• Social networks are cybercrime weapon to steal user data.- Facebook is the big target to attack via “Malicious Links”.- Privacy policies are still the big issue of social network.

• PC malware have never stopped to grow in 2012- 3 in 4 malware attacked PC in 2011 are “Trojan”- Most of all “Trojan” are stealing user info.

• Mac malware is growing too.- Mac user are not safe anymore. - Mac Anti-Virus Program is growing in 2012.

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Digital Ecosystem

Devices: Smart TV, PC, Notebook, Tablets, Smart Phone

OS Platform: Windows, OS X, Android, iOS, WebOS, Bada, etc.

App Store: Content (e-Books, Digital Music/Movie etc.) & Application

Cloud: iCloud, Google Cloud services, Amazon Cloud, etc.

All digital business will use this ecosystemto comply with their strategy & user need.

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Who is “Steve Jobs” in the movie

“Steve Jobs The Movie” Show Time - 2012

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Thank YouQ&A