A Fresh Look at the Decision to Join

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A A FreshFresh Look at Look atThe Decision to JoinThe Decision to Join

Ben Martin, CAE

• MFYA cover

Eight Super TrendsEight Super Trends

• Demassification• Unbundling• Scrimping• Wave 3.1

• Virtualization• Cyber Mobbing• Scrutiny• Counter-

Americanism

• 7MOS cover

7 Measures of Success7 Measures of Success

• A Customer Service Culture• Alignment of Products & Services with

Mission• Data-Driven Strategies• Dialogue and Engagement• CEO as a Broker of Ideas• Organizational Adaptability• Alliance Building

MFYA meets 7MOSMFYA meets 7MOS

Customer Service Culture &

Alignment w/ Mission & Demassification

Data-driven & Demassification

Dialogue/Engagement & Demassification

Idea Broker & Demassification

Org Adapt & Demassification

Alliance Building & Demassification

Customer Service Culture & Unbundling

Alignment w/ Mission & Unbundling

Data-driven & Unbundling

Dialogue/Engagement & Unbundling

Idea Broker & Unbundling

Org Adapt & Unbundling

Alliance Building & Unbundling

Customer Service Culture & Scrimping

Alignment w/ Mission & Scrimping

Data-driven & Scrimping

Dialogue/Engagement & Scrimping

Idea Broker & Scrimping

Org Adapt & Scrimping

Alliance Building & Scrimping

Customer Service Culture & Wave 3.1

Alignment w/ Mission & Wave 3.1

Data-driven & Wave 3.1

Dialogue/Engagement & Wave 3.1

Idea Broker & Wave 3.1

Org Adapt & Wave 3.1

Alliance Building & Wave 3.1

Customer Service Culture & Virtualization

Alignment w/ Mission & Virtualization

Data-driven & Virtualization

Dialogue/Engagement & Virtualization

Idea Broker & Virtualization

Org Adapt & Virtualization

Alliance Building & Virtualization

Alignment w/ Mission & Cybermobbing

Data-driven & Cybermobbing

Dialogue/Engagement & Cybermobbing

Idea Broker & Cybermobbing

Org Adapt & Cybermobbing

Alliance Building & Cybermobbing

Customer Service Culture & Scrutiny

Alignment w/ Mission & Scrutiny

Data-driven & Scrutiny

Dialogue/Engagement & Scrutiny

Idea Broker & Scrutiny

Org Adapt & Scrutiny

Alliance Building & Scrutiny

Customer Service Culture & Counter-Americanism

Alignment w/ Mission & Counter-Americanism

Data-driven & Counter-Americanism

Dialogue/Engagement & Counter-Americanism

Idea Broker & Counter-Americanism

Org Adapt & Counter-Americanism

Alliance Building & Counter-Americanism

Flickr: mikeautry1Flickr: mikeautry1

• DTJ cover

DTJ Major FindingsDTJ Major Findings

• Word of Mouth (WOM) is how members first learn of their association

• Good of the order benefits trump personal benefits

• Engagement increases likelihood of renewal

• Academics are under-leveraged

MFYA meets 7MOS meets DTJMFYA meets 7MOS meets DTJ

Academics

Word of Mouth

Engagement

Good of the Order

Convergence #1Convergence #1

• Scrimping• Customer Service Culture• Word of Mouth

http://www.msnbc.msn.com/id/13447232/

Comcast TechnicianComcast Technician

http://www.youtube.com/watch?v=CvVp7b5gzqU

• Scrimping• Customer Service Culture• Word of Mouth

• Virtualization• Dialogue & Engagement• Engagement Increases Likelihood

of Renewal

• VAR page

Ning.com

• Virtualization• Dialogue & Engagement• Engagement Increases Likelihood

of Renewal

• Wave 3.1• Alignment of Products & Services

with Mission• Academics are Under-Leveraged

• Wave 3.1• Alignment of Products & Services

with Mission• Academics are Under-Leveraged

• Unbundling• Alignment of Products & Services

with Mission• Good of the Order Benefits Trump

Personal Benefits

• Unbundling• Alignment of Products & Services

with Mission• Good of the Order Benefits Trump

Personal Benefits

A A FreshFresh Look at Look atThe Decision to JoinThe Decision to Join

Ben Martin, CAE

A Fresh Look at the Decision to Join

Economy & Finance

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