Decision To Join

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Presentation to Ohio State University Alumni Association - September 19, 2008

Transcript of Decision To Join

  • 1. The Decision to Join The Decision to Volunteer What the research tells us Ohio State Alumni Association Alumni Leaders Conference September 19, 2008 James Hartley, CAE Executive Director Ohio Society of Association Executives

2. What are the major finding that you can use?

  • How Individuals Determine Value and
  • Why They Choose to Belong

3. Decision to Join Results Comparability to Alumni Groups

  • Individual membership
  • Higher Education
  • Higher Income
  • Profession or Group Affinity Orientation
  • Tendency to Join and Affiliate

4. The Decision to Join Major Findings

  • WOM Word of mouth is the most frequent way new members learn about their association.
  • Key Points
  • Credible
  • Inexpensive
  • Can easily be Viral

5. The Decision to Join Major Findings

  • GOTO The Good of the Order trumps desire for personalbenefit.
  • Key Points
  • Shared Values
  • Builds on Community
  • Reinforces Affinity

6. The Decision to Join Major Findings

  • Academics The involvement of academics are under-leveraged.
  • Key Points
  • Info Gatekeeper
  • Influencers
  • Recruiters

7. The Decision to Join Major Findings

  • Engagement The engagement of members increases their likelihood for renewal.
  • Key Points
  • Offers involvement
  • Creates community
  • Reinforces Affinity

8. What are the major finding that you can use?

  • Why People Give Their Time
  • and How You Can Engage Them

9. Decision to Volunteer Results Comparability to Alumni Groups

  • Individual membership
  • Higher Education
  • Higher Income
  • Profession or Group Affinity Orientation
  • Desire for affinity
  • Tendency to Volunteer
  • Volunteer tradition including geographic

10. Decision to Volunteer Major Issues

  • Demographics Understanding the demographics of your volunteer base is key to engaging them successfully.
  • Key Points
  • Who are your members?
  • Who are you recruiting?
  • Is membership changing

11. Decision to Volunteer Major Issues

  • Differences Not all volunteers are alike: They bring different preferences and expectations regarding the work they will do and how they want to be recognized for it. .
  • Key Points
  • Why do they volunteer?
  • What do expect and want?
  • How do want recognition?

12. Decision to Volunteer Major Issues

  • Motivation Individuals volunteer for a variety of reasons, and for a combination of self-serving and serving-others purposes.
  • Key Points
  • Recognize reasons
  • Adjust to variety
  • Reasons can and will change

13. What are resources you can use?

  • Organizations in which you are member
    • Professions and association especially for societies
    • Networking connection can be virally beneficial
  • Networking resources on the Internet
    • LinkedIn(over 20 million users)
      • LinkedIn Groups
    • Facebook(recruiting for the future)
  • Leverage those academics

14. Another resource

  • Im available for contact
  • Jim Hartley
  • www.JamesMHartley.com
  • [email_address]
  • [email_address]
  • PH: 614.846.0998

15. Questions, Comments and Ideas