Decision to Join

Korazza Congress4 October 2011 Seville, Spain

Greta Kotler, CAE

Presentation Information

Key Areas to Explore

• Why join an association?• Insights and findings from ASAE’s

Research Studies• Comparison with findings from Spain

Personal Benefits

Access to the most up to date information available 4.22

Professional development or educational program offerings 3.91

Opportunities for you to network with other professionals 3.72

Access to career information and employment opportunities 3.39

Access to products, services and suppliers 3.21

Opportunities to gain leadership experience 3.05

A reference directory of members/practitioners 2.93

Member discounts or group purchasing activities 2.85

Benefits to the Industry/Field

Promoting the value of the industry or field to the larger society

Increasing public awareness of the industry or field

Influencing legislation and regulations that affect the field/industry

Providing standards or guidelines that support quality

Gathering, analyzing and publishing data on trends in the industry/field

Conducting research on significant issues affecting the industry or field

Association Membership

Europe (800) %

All Respondents (16,944) %

Colleague or a co-worker 31.2 35.9

Professor or Instructor 20.0 29.0

At a workshop, conference, or meeting 19.6 4.3

University or college program Personal Contact

6.277.0

12.882.0

Other (e.g. Internet; Ads; news story; direct contact from the association; do not recall)

23.0 18.0

How Did You First Learn about Membership in an Association?

Europe (800)%

All Respondents (16,944) %

In magazines or journals serving your field 65.4 63.6

At conferences or meetings 63.5 53.3

In e-newsletters 39.5 52.3

Through an association website 37.3 47.4

By searching the Internet 26.4 17.6

(5 most frequently selected. Respondents elected up to 3 from a longer list.)

Preference for Receiving Information

Most Important Functions

Spain Europe (800)

All (16,944)

Providing timely information about the field

46.1 36.9

Connecting practitioners 44.9 36.7

Representing the field to the public

39.3 27.1

Representing the field to the government

27.9 27.0

9

Will “Generation Y” join their professional associations as their predecessors did, or are they different in ways that make this questionable?

What is your overall attitude toward associations?% choosing very favorable

0.0% 10.0% 20.0% 30.0% 40.0% 50.0%

Under 30

30-42

43-59

Over 60

Attitude Toward Assns

Are associations capable of addressing the practical needs of their members?% choosing “very favorable”

0.0% 10.0% 20.0% 30.0% 40.0% 50.0%

Under 30

30-42

43-59

Over 60

Addressing Practical Needs

0.0% 10.0% 20.0% 30.0% 40.0% 50.0%

Under 30

30-42

43-59

Over 60

Will there be a greater or lesser need for associations five years from now? % choosing greater

Greater or Lesser Need

13

Generation and Career Level

Finding:Values differ by career level (generation)• Networking and connecting• Professional training• Representing the field to the government• Opportunity for leadership experience

Millenials (under 30)

Gen X (30-42)

Boomers (43-59)

Pre-War (60 or over)

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%

41.0%

37.7%

35.3%

31.1%

Networking with Peers

What do you think are the most important functions of an association?

Most Important Functions

Millenials (under 30)

Gen X (30-42)

Boomers (43-59)

Pre-War (60 or over)

42.0% 43.0% 44.0% 45.0% 46.0% 47.0% 48.0% 49.0% 50.0% 51.0%

50.0%

44.7%

46.6%

45.3%

Training/Professional Development

What do you think are the most important functions of an association?

Most Important Functions

Comparison to Spain

• Insights and Conclusions• Questions • Next Steps

Muchas Gracias

Contact Information

Greta Kotler, CAE

Chief Global Development Officer

ASAE: The Center for Association Leadership

1575 I Street, NW

Washington, DC 20005

USA

+1.202.326.9506

gkotler@asaecenter.org