Post on 16-Aug-2015
A Crash Course in Growth Marketing
Alex Shipillo@alexshipillo
InboundTOJuly 23, 2015
The Context
Marketing is no longer arts and crafts
Not every company is ready for growth
My marketing journey
The Foundation
Marketing starts with empathy
You must be able to measure impact
Marketing needs a seat at the table
The Next Steps
Marketers are awful
Marketers are awful
There are rarely silver bullets
It starts with being memorable
Building Growth
It’s still early days for content
Marketing is a series of experiments
Marketing can’t be a silo
Unfortunately, no one trusts us
Thank you
Alex Shipilloalex@influitive.com
@alexshipilloalexshipillo.com