A Crash Course in Growth Marketing
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A Crash Course in Growth Marketing Alex Shipillo @alexshipillo InboundTO July 23, 2015
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Transcript of A Crash Course in Growth Marketing
![Page 1: A Crash Course in Growth Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062407/55d06f41bb61eb9a658b4762/html5/thumbnails/1.jpg)
A Crash Course in Growth Marketing
Alex Shipillo@alexshipillo
InboundTOJuly 23, 2015
![Page 2: A Crash Course in Growth Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062407/55d06f41bb61eb9a658b4762/html5/thumbnails/2.jpg)
The Context
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Marketing is no longer arts and crafts
![Page 4: A Crash Course in Growth Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062407/55d06f41bb61eb9a658b4762/html5/thumbnails/4.jpg)
Not every company is ready for growth
![Page 5: A Crash Course in Growth Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062407/55d06f41bb61eb9a658b4762/html5/thumbnails/5.jpg)
My marketing journey
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The Foundation
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Marketing starts with empathy
![Page 8: A Crash Course in Growth Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062407/55d06f41bb61eb9a658b4762/html5/thumbnails/8.jpg)
You must be able to measure impact
![Page 9: A Crash Course in Growth Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062407/55d06f41bb61eb9a658b4762/html5/thumbnails/9.jpg)
Marketing needs a seat at the table
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The Next Steps
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Marketers are awful
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Marketers are awful
There are rarely silver bullets
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It starts with being memorable
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Building Growth
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It’s still early days for content
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Marketing is a series of experiments
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Marketing can’t be a silo
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Unfortunately, no one trusts us