Post on 14-Jul-2020
A B See Peninsular:
A Profile
Experience Of Marketing Communications For 200 Real Estate Clients, 700+ Projects
Globally Awarded Work In The Category
Residences, Work Places, Clubs, Malls, Real Estate Corporate Profiles
Geography: Mumbai Kolkata Guwahati Ranchi Surat Jamshedpur Siliguri Bhubaneswar
Amit Baid: Creative Lead/Creative Director Across Leading Brands:
Real Estate:VBHC (HDFC), Hub Town, HDFC Realty, ICICI Home Search
Karrm Infrastructure, Shree Sai Group of CompaniesKashmira Realtors plus 200 Real Estate Developers across India
Media:Times Of India, Economic times, Colours Television(Khatron Ke Khiladi, Bigg Boss), CNBC Bestsellers
Electronics/Consumer Durables:Videocon, Samsung, Sansui, Hyundai, Next
Retail:Next, Hiranandani Retail (Haiko Supermarket, Haiko Mall)
Infrastructure:Topcem Cement, X-Tech TMT Bar
Food/Pharmaceuticals:Nutricharge, Pastonji Ice Creams
Travel:Cox & Kings
Fashion:Manyavar, Bawree, Dagina, Fida
Case Studies
Realty : VBHC (Founded by Jerry Rao, HDFC) The Challenge: Build VBHC as the most desired real estate brand for investment across NRIs in UAE, UK, USA. Approach: Combine the India-Sentiment and India’s growth story to trigger investments and associate VBHC as the natural destination. Result: Robust
Realty : Kshitij (Residential Property By Pioneer, Kolkata) The Challenge: Build traction via the strength of location. Approach: Insight: Only when one reaches home in time - does one enjoy the facilities/garden/club in a residential complex. The message - delivered via a visual idea. Result: Strong
Realty : Acme Boulevard
Realty : Panvel Hills (92- Acre Township in Panvel, founded by Mounthill) The Challenge: Build interest in the address (not project) Approach: Locational advantages communicated via signature visuals Result: Awaited
Realty : Palm Club(A Small Club in Thane) The Challenge: Generate leads for the property Approach: Before the main campaign could be devised - over 100 vacant hoardings were to be utilised via a makeshift camapign… 11 visual ideas were generated to highlight each facility at the club Result: Sold-Out Without The Main Campaign Or a Brick Being Laid
PoddarMumbai
JVM’’’’’’’s OrchidThane
LarkinsThane
HUB TOWNIris & Cozia, Mira Road
ICICI Home Search
Brochure: Unimont Empire
Brochure: Rupayan Maxus
Brochure: Rupayan Grand
Brochure: Rupayan Majestic
Thank You