A B See Peninsular:

A Profile

Experience Of Marketing Communications For 200 Real Estate Clients, 700+ Projects

Globally Awarded Work In The Category

Residences, Work Places, Clubs, Malls, Real Estate Corporate Profiles

Geography: Mumbai Kolkata Guwahati Ranchi Surat Jamshedpur Siliguri Bhubaneswar

Amit Baid: Creative Lead/Creative Director Across Leading Brands:

Real Estate:VBHC (HDFC), Hub Town, HDFC Realty, ICICI Home Search

Karrm Infrastructure, Shree Sai Group of CompaniesKashmira Realtors plus 200 Real Estate Developers across India

Media:Times Of India, Economic times, Colours Television(Khatron Ke Khiladi, Bigg Boss), CNBC Bestsellers

Electronics/Consumer Durables:Videocon, Samsung, Sansui, Hyundai, Next

Retail:Next, Hiranandani Retail (Haiko Supermarket, Haiko Mall)

Infrastructure:Topcem Cement, X-Tech TMT Bar

Food/Pharmaceuticals:Nutricharge, Pastonji Ice Creams

Travel:Cox & Kings

Fashion:Manyavar, Bawree, Dagina, Fida

Case Studies

Realty : VBHC (Founded by Jerry Rao, HDFC)  The Challenge: Build VBHC as the most desired real estate brand for investment across NRIs in UAE, UK, USA.  Approach: Combine the India-Sentiment and India’s growth story to trigger investments and associate VBHC as the natural destination.  Result: Robust  

Realty : Kshitij (Residential Property By Pioneer, Kolkata)   The Challenge: Build traction via the strength of location.  Approach: Insight: Only when one reaches home in time - does one enjoy the facilities/garden/club in a residential complex. The message - delivered via a visual idea.  Result: Strong   

Realty : Acme Boulevard    

Realty : Panvel Hills (92- Acre Township in Panvel, founded by Mounthill) The Challenge: Build interest in the address (not project)  Approach: Locational advantages communicated via signature visuals  Result: Awaited   

Realty : Palm Club(A Small Club in Thane) The Challenge: Generate leads for the property  Approach: Before the main campaign could be devised - over 100 vacant hoardings were to be utilised via a makeshift camapign… 11 visual ideas were generated to highlight each facility at the club Result: Sold-Out Without The Main Campaign Or a Brick Being Laid 

PoddarMumbai

JVM’’’’’’’s OrchidThane

LarkinsThane

HUB TOWNIris & Cozia, Mira Road

ICICI Home Search

Brochure: Unimont Empire

Brochure: Rupayan Maxus

Brochure: Rupayan Grand

Brochure: Rupayan Majestic

Thank You