Pentingkah Strategi itu ?

Pendekatan Tradisional

*The pattern or plan that integrates an organization’s major goals, policies, and action sequences into a cohesive whole (James Brian Quinn)

Pendekatan Baru

*A pattern in a stream of decision or action (Henry Mintzberg)

*Plan

*Pattern

*Position

*Perspective

*Play

*The design school

*Fit and match antara kapabilitas internal organisasi dan peluang eksternal

*Alat yang digunakan oleh aliran ini adalah SWOT/TOWS

Konsep:

*Strategi yang baik adalah yang sesuai dengan azas kehematan (law of parsimony); jelas, sederhana dan spesifik)

“ Action must flow from reason”

Copyright 2007 Prentice Hall Ch 1 -8

Vision & Mission

Strategy Formulation

External Opportunities & Threats

Internal Strengths & Weaknesses

Long-Term Objectives

Alternative Strategies

Strategy Selection

Copyright 2007 Prentice Hall Ch 1 -9

Strategy Implementation

Annual Objectives

Policies

Employee Motivation

Resource Allocation