9 Major types of Advertising

Post on 13-Nov-2014

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Transcript of 9 Major types of Advertising

9 Types of Advertising

• most commonly seen type of advertising wherein brands (products / services) make an effort to establish long term identity or image in the minds of its target (branding).

Brand Advertising

• advertising done by local stores that directly states availability of product or services. This aims to encourage traffic to come into the store.

Retail or Local Advertising

• a form of advertising that promotes politicians. Used mostly for campaigns.

Political Advertising

Directory Advertising• a type of advertising that shows a listing of

companies, products or services. The most popular type of which is the Yellow Pages

• a direct way of stimulating a response, usually a sale, through direct contact to prospect via mail, telephone, e-mail and now short messaging system (SMS).

Direct-response advertising

• a type of advertising that focuses on a certain niche in the business industry (retailers, wholesalers, distributors or industrial / professional brackets)

Business-to- businessadvertising

• or otherwise known as Corporate Advertising, wherein the message is focused on establishing a general look or identity of a company into the minds of the target audience

Institutional Advertising

• he message communicates in behalf of a good cause or prevention of a bad situation from happening

Public Service Advertising

• advertisements run by webpages or via digital media

Interactive Advertising