637 West 27th Street, New York, NY 10001

O: 917.546.4170 F: 212.898.1152

promediacorp.com

twitter.com/promediacorp

9 Enterprise SEO Problemsand how to solve them with crowdsourcing.

SES NY - March 23, 2011

Lacking meta data (alt tags, title tags, etc)

Enterprise Level SEO – SES NY, March 2011 2

Heaps of ContentC

HA

LLE

NG

E #

1

Build crowds of experts around tasks w/ prequal exams

Enterprise Level SEO – SES NY, March 2011 3

Describing content is ideal task where human > machine

SO

LU

TIO

N

Leverage plurality and adjudication for highest quality output

Enterprise Level SEO – SES NY, March 2011 4

Find the experts, streamline your tasksS

OLU

TIO

N

Often caused by globalization of sites

Enterprise Level SEO – SES NY, March 2011 5

Duplicate ContentC

HA

LLE

NG

E #

2

Leverage plurality and adjudication for highest quality output

Enterprise Level SEO – SES NY, March 2011 6

Humans are good at flagging duplicate content

SO

LU

TIO

N

Requiring oversight, moderation, spam

removal

Enterprise Level SEO – SES NY, March 2011 7

Lots of UGC C

HA

LLE

NG

E #

3

Inexpensive task, highly scalable, “almost” real-time

Enterprise Level SEO – SES NY, March 2011 8

Let the crowd clean the conversationS

OLU

TIO

N

Designers, developers, content producers, pm’s,

managers, clients, pets, cooks, dictators, etc. etc.

Enterprise Level SEO – SES NY, March 2011 9

Getting Everyone on the Same PageC

HA

LLE

NG

E #

4

MediaWiki is free (Wikipedia platform). Make it the “official” destination where

everyone can contribute and access quality information.

Enterprise Level SEO – SES NY, March 2011 10

Create a collaborative SEO WikiS

OLU

TIO

N

50+ CMS types at one of our clients’!

Enterprise Level SEO – SES NY, March 2011 11

Many CMS types requiring specialistsC

HA

LLE

NG

E #

5

Find them on Odesk, Freelancer.com, Elance

Enterprise Level SEO – SES NY, March 2011 12

Many CMS types requiring specialistsS

OLU

TIO

N

Infographics, polls, videos, etc. usually required.

Enterprise Level SEO – SES NY, March 2011 13

Scalable Sources of LinkbaitC

HA

LLE

NG

E #

6

Enterprise Level SEO – SES NY, March 2011 14

Niche Content Development PlatformsS

OLU

TIO

N

Content Type: Platform:

Graphics 99 Designs, Brand Supply,

Crowdspring, Prova, Worth1000,

Mturk, Odesk

Copy / Articles Textbroker, Odesk, Elance,

Freelancer.com, Copypress

Video Tongal, Fiverr, Odesk, Elance,

Freelancer.com

Music Musikpitch, Fiverr, Mturk, Odesk,

Creativity CreativeRocket, IdeaBounty, Zoopa

Enterprise Level SEO – SES NY, March 2011 15

Global / TranslationC

HA

LLE

NG

E #

7

Match made in heaven!

Enterprise Level SEO – SES NY, March 2011 16

Translation & CrowdsourcingS

OLU

TIO

N

• Leverage Mturk’s workers in 190+ countries

• Prequalify workers for knowledge of both languages

• Prebuilt / prequaled translation crowds

• Castingwords.com - $.75 - $2.00 per word

• myGengo.com - $.05 - $0.15

• OneHourTranslation - $.07 flat

Enterprise Level SEO – SES NY, March 2011 17

Large Scale Keyword ResearchC

HA

LLE

NG

E #

8

Humans are great keyword research tools!

To do the dirty work for you

Enterprise Level SEO – SES NY, March 2011 18

Tap into the wisdom of the crowdsS

OLU

TIO

N

• What keywords do my competitors have on their sites?

• Find the names of all reverse osmosis machines, models,

Skus, etc.

• Segmentation and categorization – filter for ambiguities

• Video / audio transcription services

• Speakertext = $2 per minute

• Speechpad = custom

Enterprise Level SEO – SES NY, March 2011 19

Link ReclamationC

HA

LLE

NG

E #

9

Don’t lose your link juice!

Enterprise Level SEO – SES NY, March 2011 20

Let humans find the holes for you!S

OLU

TIO

N

• Feed in 404’s from Google Webmaster Tools.

• Output = Closest URL match to redirect to.

• /tour = 404, /events = 200.

• Look for sources that cite w/o hyperlink – built lists.