9 Enterprise SEO Problems - Promediacorp€¦ · 9 Enterprise SEO Problems and how to solve them...

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637 West 27th Street, New York, NY 10001 O: 917.546.4170 F: 212.898.1152 promediacorp.com twitter.com/promediacorp 9 Enterprise SEO Problems and how to solve them with crowdsourcing. SES NY - March 23, 2011

Transcript of 9 Enterprise SEO Problems - Promediacorp€¦ · 9 Enterprise SEO Problems and how to solve them...

Page 1: 9 Enterprise SEO Problems - Promediacorp€¦ · 9 Enterprise SEO Problems and how to solve them with crowdsourcing. SES NY - March 23, 2011. Lacking meta data (alt tags, title tags,

637 West 27th Street, New York, NY 10001

O: 917.546.4170 F: 212.898.1152

promediacorp.com

twitter.com/promediacorp

9 Enterprise SEO Problemsand how to solve them with crowdsourcing.

SES NY - March 23, 2011

Page 2: 9 Enterprise SEO Problems - Promediacorp€¦ · 9 Enterprise SEO Problems and how to solve them with crowdsourcing. SES NY - March 23, 2011. Lacking meta data (alt tags, title tags,

Lacking meta data (alt tags, title tags, etc)

Enterprise Level SEO – SES NY, March 2011 2

Heaps of ContentC

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Build crowds of experts around tasks w/ prequal exams

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Describing content is ideal task where human > machine

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Leverage plurality and adjudication for highest quality output

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Find the experts, streamline your tasksS

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Page 5: 9 Enterprise SEO Problems - Promediacorp€¦ · 9 Enterprise SEO Problems and how to solve them with crowdsourcing. SES NY - March 23, 2011. Lacking meta data (alt tags, title tags,

Often caused by globalization of sites

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Duplicate ContentC

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Page 6: 9 Enterprise SEO Problems - Promediacorp€¦ · 9 Enterprise SEO Problems and how to solve them with crowdsourcing. SES NY - March 23, 2011. Lacking meta data (alt tags, title tags,

Leverage plurality and adjudication for highest quality output

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Humans are good at flagging duplicate content

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Requiring oversight, moderation, spam

removal

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Lots of UGC C

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Inexpensive task, highly scalable, “almost” real-time

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Let the crowd clean the conversationS

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Designers, developers, content producers, pm’s,

managers, clients, pets, cooks, dictators, etc. etc.

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Getting Everyone on the Same PageC

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Page 10: 9 Enterprise SEO Problems - Promediacorp€¦ · 9 Enterprise SEO Problems and how to solve them with crowdsourcing. SES NY - March 23, 2011. Lacking meta data (alt tags, title tags,

MediaWiki is free (Wikipedia platform). Make it the “official” destination where

everyone can contribute and access quality information.

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Create a collaborative SEO WikiS

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50+ CMS types at one of our clients’!

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Many CMS types requiring specialistsC

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Find them on Odesk, Freelancer.com, Elance

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Many CMS types requiring specialistsS

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Infographics, polls, videos, etc. usually required.

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Scalable Sources of LinkbaitC

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Niche Content Development PlatformsS

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Content Type: Platform:

Graphics 99 Designs, Brand Supply,

Crowdspring, Prova, Worth1000,

Mturk, Odesk

Copy / Articles Textbroker, Odesk, Elance,

Freelancer.com, Copypress

Video Tongal, Fiverr, Odesk, Elance,

Freelancer.com

Music Musikpitch, Fiverr, Mturk, Odesk,

Creativity CreativeRocket, IdeaBounty, Zoopa

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Enterprise Level SEO – SES NY, March 2011 15

Global / TranslationC

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Match made in heaven!

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Translation & CrowdsourcingS

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• Leverage Mturk’s workers in 190+ countries

• Prequalify workers for knowledge of both languages

• Prebuilt / prequaled translation crowds

• Castingwords.com - $.75 - $2.00 per word

• myGengo.com - $.05 - $0.15

• OneHourTranslation - $.07 flat

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Enterprise Level SEO – SES NY, March 2011 17

Large Scale Keyword ResearchC

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Humans are great keyword research tools!

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To do the dirty work for you

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Tap into the wisdom of the crowdsS

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• What keywords do my competitors have on their sites?

• Find the names of all reverse osmosis machines, models,

Skus, etc.

• Segmentation and categorization – filter for ambiguities

• Video / audio transcription services

• Speakertext = $2 per minute

• Speechpad = custom

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Enterprise Level SEO – SES NY, March 2011 19

Link ReclamationC

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Don’t lose your link juice!

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Enterprise Level SEO – SES NY, March 2011 20

Let humans find the holes for you!S

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• Feed in 404’s from Google Webmaster Tools.

• Output = Closest URL match to redirect to.

• /tour = 404, /events = 200.

• Look for sources that cite w/o hyperlink – built lists.