9 Enterprise SEO Problems - Promediacorp€¦ · 9 Enterprise SEO Problems and how to solve them...
Transcript of 9 Enterprise SEO Problems - Promediacorp€¦ · 9 Enterprise SEO Problems and how to solve them...
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9 Enterprise SEO Problemsand how to solve them with crowdsourcing.
SES NY - March 23, 2011
Lacking meta data (alt tags, title tags, etc)
Enterprise Level SEO – SES NY, March 2011 2
Heaps of ContentC
HA
LLE
NG
E #
1
Build crowds of experts around tasks w/ prequal exams
Enterprise Level SEO – SES NY, March 2011 3
Describing content is ideal task where human > machine
SO
LU
TIO
N
Leverage plurality and adjudication for highest quality output
Enterprise Level SEO – SES NY, March 2011 4
Find the experts, streamline your tasksS
OLU
TIO
N
Often caused by globalization of sites
Enterprise Level SEO – SES NY, March 2011 5
Duplicate ContentC
HA
LLE
NG
E #
2
Leverage plurality and adjudication for highest quality output
Enterprise Level SEO – SES NY, March 2011 6
Humans are good at flagging duplicate content
SO
LU
TIO
N
Requiring oversight, moderation, spam
removal
Enterprise Level SEO – SES NY, March 2011 7
Lots of UGC C
HA
LLE
NG
E #
3
Inexpensive task, highly scalable, “almost” real-time
Enterprise Level SEO – SES NY, March 2011 8
Let the crowd clean the conversationS
OLU
TIO
N
Designers, developers, content producers, pm’s,
managers, clients, pets, cooks, dictators, etc. etc.
Enterprise Level SEO – SES NY, March 2011 9
Getting Everyone on the Same PageC
HA
LLE
NG
E #
4
MediaWiki is free (Wikipedia platform). Make it the “official” destination where
everyone can contribute and access quality information.
Enterprise Level SEO – SES NY, March 2011 10
Create a collaborative SEO WikiS
OLU
TIO
N
50+ CMS types at one of our clients’!
Enterprise Level SEO – SES NY, March 2011 11
Many CMS types requiring specialistsC
HA
LLE
NG
E #
5
Find them on Odesk, Freelancer.com, Elance
Enterprise Level SEO – SES NY, March 2011 12
Many CMS types requiring specialistsS
OLU
TIO
N
Infographics, polls, videos, etc. usually required.
Enterprise Level SEO – SES NY, March 2011 13
Scalable Sources of LinkbaitC
HA
LLE
NG
E #
6
Enterprise Level SEO – SES NY, March 2011 14
Niche Content Development PlatformsS
OLU
TIO
N
Content Type: Platform:
Graphics 99 Designs, Brand Supply,
Crowdspring, Prova, Worth1000,
Mturk, Odesk
Copy / Articles Textbroker, Odesk, Elance,
Freelancer.com, Copypress
Video Tongal, Fiverr, Odesk, Elance,
Freelancer.com
Music Musikpitch, Fiverr, Mturk, Odesk,
Creativity CreativeRocket, IdeaBounty, Zoopa
Enterprise Level SEO – SES NY, March 2011 15
Global / TranslationC
HA
LLE
NG
E #
7
Match made in heaven!
Enterprise Level SEO – SES NY, March 2011 16
Translation & CrowdsourcingS
OLU
TIO
N
• Leverage Mturk’s workers in 190+ countries
• Prequalify workers for knowledge of both languages
• Prebuilt / prequaled translation crowds
• Castingwords.com - $.75 - $2.00 per word
• myGengo.com - $.05 - $0.15
• OneHourTranslation - $.07 flat
Enterprise Level SEO – SES NY, March 2011 17
Large Scale Keyword ResearchC
HA
LLE
NG
E #
8
Humans are great keyword research tools!
To do the dirty work for you
Enterprise Level SEO – SES NY, March 2011 18
Tap into the wisdom of the crowdsS
OLU
TIO
N
• What keywords do my competitors have on their sites?
• Find the names of all reverse osmosis machines, models,
Skus, etc.
• Segmentation and categorization – filter for ambiguities
• Video / audio transcription services
• Speakertext = $2 per minute
• Speechpad = custom
Enterprise Level SEO – SES NY, March 2011 19
Link ReclamationC
HA
LLE
NG
E #
9
Don’t lose your link juice!
Enterprise Level SEO – SES NY, March 2011 20
Let humans find the holes for you!S
OLU
TIO
N
• Feed in 404’s from Google Webmaster Tools.
• Output = Closest URL match to redirect to.
• /tour = 404, /events = 200.
• Look for sources that cite w/o hyperlink – built lists.