Enterprise SEO link strategies for busy marketers
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#C3NY
CONTENT IDEATION + LINKS FOR THE LAZY MARKETER
Wil Reynolds, Associate, SEER Interactive
#C3NY
CONTENT IDEATION + LINKS FOR THE BUSY MARKETER
Wil Reynolds, Associate, SEER Interactive
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ABOUT ME
Wil Reynolds
@wilreynolds
SEER Interactive
Facebook.com/wilreynolds
Associate
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EVERY MARKETER IN HERE OF SLIDE
4 – credit j@son
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EVERY MARKETER
http://www.flickr.com/photos/ccarder/9519528332/sizes/h/in/photostream/
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HIT GOALS, BE LAZY WITH GREAT CONTENT
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COMPANIES DO RCS AND FORGET
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
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“CAMPAIGN” MENTALITY LEADS TO THIS
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
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GREAT CONTENT THAT GETS IGNORED BREAKS MY HEART
http://www.flickr.com/photos/wolfsoul/2208699418
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EVERY MARKETER OF SLIDE
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
MY JOB
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GREAT CONTENT THAT GETS IGNORED BREAKS MY HEART
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GREAT CONTENT THAT GETS IGNORED BREAKS MY HEART
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THERE IS NO CAMPAIGN, IT NEVER STOPS
http://www.flickr.com/photos/papagoiaba
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CHALLENGE – BUILD ME A 12 MONTH OUTREACH PLAN W/O ANY NEW ASSETS
#C3NY18BRING IT ON!
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@HANNAH_BO_BANNA
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COPIED IMAGES FOR THE TAKING
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They already link?
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2 OPTIONS
RelationshipsLinks
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LOGO + SPONSORSHIP -> @ADAMMELSON
#C3NY24 GAME ON!
PEOPLE ARE
TALKING TO YOU
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ARE YOU LISTENING?
http://seer.is/wp-commenters
@iamchrisle
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ARE YOU LISTENING?
• Extract the URLs of the people commenting on your blog• Run Moz Metrics• If you are creating engaging content, people will comment
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OUTCOME
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DO IT TO A COMPETITOR!
#C3NY31WASTE LAND?
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ARE YOU LISTENING?
Find the people in
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GREAT CONTENT GETS COPIED
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COPYSCAPE!@JHTSCHERCK@AFREEZEE
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COPYSCAPE
When you produce content people
actually want it gets copied.
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MISSPELLED DOMAINS -> @ALLIE_OBRIEN
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MISSPELLED DOMAINS
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MISSPELLED DOMAINS
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ARE YOU LISTENING?
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PAY FOR YOUR LINKS, IF YOU HAVE GREAT CONTENT
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SMALL WINS = YOUR BOSS
http://www.flickr.com/photos/7864796@N05/816097257
#C3NY“BOUGHT IN”http://www.flickr.com/photos/7864796@N05/816097257
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DON’T HIT ENTER
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DON’T HIT ENTER
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DON’T HIT ENTER
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DON’T HIT ENTER
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DON’T HIT ENTER
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SHORT TERM THINKING
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RARELYCREATES
LONG TERM VALUE
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BRAND MARKETERS GET “TEST BUDGETS”
JUDGED ON LINKS
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FUNNY BUT DOESN’T ADDRESS A NEED
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PPC
PRMarketing
Advertising
Brand
SEO
LET’S GET A SEAT AT THE TABLE
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WE CREATE LONG TERM VALUE
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Content for love > Content for SEO
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Content Chaos
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Content ORDER
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Make it
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Make it
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Airbnb Neighborhoods
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http://www.airbnb.com/locations
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Make it
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CONTENT + LINKS FOR THE BUSY MARKETER@WILREYNOLDS